Is Ready-to-Serve Crashing The Premium Party?

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

Kill Cliff & Joe Rogan Want You To Drink Elk Blood

Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.

Five Trends Impacting Global BevAlc Growth, According to the IWSR

Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.

Diageo CEO Ivan Menezes Dead at 63

Diageo CEO Ivan Menezes, who led the world’s biggest spirits company for a decade, died at the age of 63 after a brief illness, the company announced on Wednesday. Debra Crew has been named interim CEO, effective immediately.

Brown-Forman: Premium Whiskey, RTDs Drive FY 2023 Growth

Spirits group Brown-Forman reported 8% organic growth in its fiscal 2023 year, fueled by its major whiskey brands Jack Daniel’s Tennessee Whiskey and Woodford Reserve, as well as the launch of Jack & Coke ready-to-drink cocktail, the company reported in its Q4 earnings presentation today.

Review: MatchaKo

MatchaKo is a four SKU line of RTD matcha beverages that were designed to create a “healthy and affordable way to consume matcha while also providing a sense of luxury with each sip.” The products are packaged in 7.5 ounce cans and are USDA Organic certified.

Taste Radio: Empowering Millions Through Food. It’s The Afia Way.

Farrah and Yassin Sibai, the co-founders of Mediterranean-inspired frozen food brand Afia, explained why they have long relied on self-manufacturing, the importance of emphasizing both brand and product awareness, the effectiveness of Instacart ads and instant redeemable coupons and how “the validity of the vision” propelled Afia’s Series A funding round.

Ben Weiss, Chad Portas Reunite to Launch Combo Ad Agency/VC Firm Substratum

As the former chief creative officer for Bai and Crook & Marker, marketing creative Chad Portas has had a longstanding working relationship with entrepreneur Ben Weiss, who founded both brands. Now, the duo are partnering once again to launch Substratum, a New Jersey-based advertising agency and venture capital platform.