There’s one rising industrial mega-trend that is affecting all stakeholders in the beverage business, from consumer to manufacturer to brand to distributor, and that’s Convergence – the way that beverage companies are leveraging brand assets across both soft drink and beverage alcohol categories to find new revenue streams and increased visibility.
Silvia Santiago, Puerto Rico’s first female rum master blender, celebrates her 50 year anniversary this year at Destilería Serrallés. We chatted with Santiago about the ways trends influence her release strategy, what’s changed for women in rum, and how to balance innovation and tradition.
In this new spirits gallery, Sugarlands Distilling Co. teams up with nonprofit Folds of Honor to launch a Sour Blue Raspberry flavor, BHAKTA Spirits pays homage to civil rights activist Mahatma Gandhi and Glendalough unveils a fresh new look for its Irish gins.
With luxury tequila driving growth for spirits, the beverage innovators behind Fuze, NOS, BodyArmor and Core, are looking to further their presence in agave spirits.
Non-alcoholic beverage sales remained “healthy but decelerated sequentially,” growing 8.8% in the two-week period ending May 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
LS Cream, a liqueur inspired by Haitian drink known as cremas, has received an investment from Fearless Fund at a valuation of $10 million, the company announced today.
James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.
There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and the founder’s pioneering vision for canned cocktails.
In just 30 days, innovative beverage brand leaders, investors, retailers, distributors, consultants and other industry experts will meet at the Metropolitan Pavilion in New York City for BevNET Live Summer 2023.
While consumers may not necessarily be flocking to artificial ingredients with open arms, the data shows that strong product launches from top beverage conglomerates and insurgent brands, such as sucralose-sweetened energy players PRIME and Celsius, are pushing lab-developed sweeteners ahead in certain parts of the store.
Mark Mahoney has launched numerous brands spanning a wide range of categories across a nearly 40-year career in the beverage business, but last Friday may have been his Super Bowl.
E. & J. Gallo’s High Noon Sun Sips is taking a dig at its competitors with a new activation aimed at getting consumers to swap their malt based beverages for a High Noon Tequila Seltzer.
The hosts discussed the news that Michelle Obama has joined kids’ food and beverage company PLEZi Nutrition as a co-founder and strategic partner and spoke about the potential impact of the former first lady’s influence and political connections on the brand’s development. They also highlighted the 10 brands named as part of Target’s third Takeoff Food and Beverage program.
