RTDs Continue Climb, Taking Share From Vodka and Aperitifs
Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
Canadian beverage maker Cove Soda has closed on $15 million in new funding as it seeks to further fuel U.S. expansion. The round was led by growth equity fund Vanterra Ventures.
Oliver Dixon, the co-founder of Something & Nothing, explains how his design sensibility and refusal to compromise on flavor helped shape a better-for-you soda brand that feels both modern and timeless. From surviving early missteps to building credibility through selective distribution and cultural partnerships, Olly shares how discipline, taste, and integrity can scale just as powerfully as hype.
Black Rifle Coffee Company reported single-digit revenue growth for its wholesale business in its third-quarter earnings report this morning, but rising green coffee prices, tariff costs and falling ecomm sales dragged down its profits.
A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by Wednesday, November 5.
Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.
In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
The hosts break down Recess’ $30 million raise, pound shots of olive oil, and wonder if Ben Stiller’s nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.
Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.
New products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.