Taste Radio: How OWYN Went From DTC Upstart To An $85M Omnichannel Giant Killer
Mark Olivieri, the CEO of OWYN, a brand of plant-based protein and nutrition beverages projected to generate $85 million in 2023 revenue, discussed the role that data has played in its development and trajectory, how the company sources and implements a variety of information and insights into its business strategy and what he attributes to success at driving repeat purchase.