Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
As it expands operations across the country and continues to build out new business units, beverage incubator L.A. Libations (LAL) has hired for several new key roles and is seeking to fill 35 more job openings this year. Also, The Alkaline Water Company president and CEO resigns and Nirvana hires a new CMO.
Baldor has supplied East Coast restaurant and retail customers with grocery items for over 30 years. Murphy walked us through the pandemic's impact on operations and the company’s vendor and retail partners and gave us a look into what success looks like inside Baldor's network.
After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.
Stevia-centric beverage company Zevia saw net sales grow 3.5% to $35.4 million in Q4 while full-year sales hit double digits, increasing over 18% to $163.2 million, according to an earnings report
Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.
Neka Pasquale, the founder of ultra-fresh and plant-centric food and beverage brand Urban Remedy, explained why embracing change and having an open mind, without compromising on values, are keys to the brand’s long-term success. She also touched on the company’s close relationship with Whole Foods, how and why consumer perception of plant-based food has shifted in recent years and why “be it, don’t say it” dictates branding and label design.
A new study in the scientific journal Nature Medicine is drawing links between popular sweetener erythritol and blood clotting, stroke, heart attack and death.
Next week, the natural CPG world will converge in Anaheim, California for the biggest annual trade show of the year, Natural Products Expo West. With over 2,000 food and beverage exhibitors and 60,000 attendees expected over the course of the four-day event, there’s a lot to take in, whether you’re there on the ground or following online. But regardless of if you’re a retailer, investor, brand or supplier, the only real ticket you’ll need to get the most out of this year’s show is a BevNET/NOSH Insider membership.
After 150 years in the spice game, The Watkins Co. announced last week it is taking the leap from food flavorings into spirits with two flavored bourbon releases.
Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.
Non-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have doubled sales during the month if it had more supply to offer.
