Pureboost Raises $2.6M in Crowdfunding As Retail Business Expands

Clean energy drink mix brand Pureboost announced it has raised over $2.6 million via crowdfunding from over 500 individuals as it prepares to expand its retail presence this year. Launched in 2018, Pureboost produces powdered energy drinks sold in single-serve stick packs.

Sippin On Indo: Snoop Dogg Enters Cold Brew Coffee

Rap legend and prolific entrepreneur/marketeer Snoop Dogg has stepped into the ready-to-drink coffee space with Indo, which is launching its line of unflavored cold brew, packaged in 12 oz. cans, online this week.

Devil’s Drink: Craft Soda Rises in Craft Beer Country

Devil's Foot Beverage Company has been building a loyal following for its low-sugar, craft sodas in the Western North Carolina region and recently upsized its production capacity to expand in retail across the Southeast.

Green Day: Craft’s Quest to Reclaim Absinthe’s Reputation

Irish pubs may be gearing up for St. Patrick’s Day, but this Sunday marks another green-hued, boozy celebration: National Absinthe Day. The Swiss drink was banned in the U.S. until 2007, and since then its enthusiasts have been working hard to challenge the spirit’s illicit reputation. But have those efforts paid off?

Taste Radio: Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?

On the cusp of Expo West 2023, the hosts highlighted a handful of meetups they’ll be attending at the annual event, including the first for new industry organization MENA CPG. They also discussed a recent study that links health issues to a commonly used sweetener, a platform to build awareness for early-stage brands and a bevy of new products, including two backed by internet and pop music icons.

MHW: “Values-Based” Gen-Z Driving Alcohol Trends; E-Comm Could See More M&A

You’ve heard it before: this year premium plus spirits are here to stay, no- and low-alc will continue its rise, and the RTD boom is expected to shake out new state laws. In addition to those forecasts, the executive team behind MHW, a beverage alcohol importer and service provider, dug into other trends in a discussion on Tuesday moderated by Deborah Brenner, the founder and CEO of Women of the Vine & Spirits.

Download the BevNET & NOSH Insider Booth Planner for Expo West 2023

To help our audience of retailers, investors and brands find our BevNET and NOSH Insiders that are exhibiting, we’ve produced a special pre-show Expo West 2023 Booth Guide featuring the company names and booth numbers of our Insiders, both alphabetically and numerically.

Monster: Company is ‘Pleased’ with Early Alcohol, Zero Sugar Performance

Monster Beverage Corporation reported net sales growth of 13.9% to $6.31 billion – up from $5.54 billion the year before – in its Q4 and full year 2022 earnings report yesterday. The results arrive as the company pushes forward with its expansion into new beverage categories, including alcohol.

Shake Up: How Cocktail Veterans Are Staking a Claim to RTDs

As beverage director of New York’s acclaimed Clover Club, Tom Macy had tossed around the idea of a canned craft cocktail since 2013. But the concept didn’t truly lift off until February 2020 when he and his boss, Julie Reiner, finished their pitch deck for Social Hour Cocktails, a ready-to-drink high quality cocktail.