The MetaMarket Looks to Gamify Ecommerce with Pop-Up Virtual Events

While some ecommerce platforms may be navigating a downturn as many consumers return to brick-and-mortar retail, startups Parade and CPGD are looking to the metaverse to make the online shopping experience more fun and personal with their latest platform: The MetaMarket.

Taste Radio: The Nelson Brothers Planned To Take Over The World. They’re Getting Closer.

Charlie and Andy Nelson, brothers and co-founders of heritage-inspired spirits brand Nelson’s Green Brier Distillery, spoke about how thoughtful networking was critical to identifying key partners and advisors, why they never wanted to be the smartest people in the room when starting the company, why they turned down millions of dollars during one of their first funding rounds and how they assessed Constellation Brands’ offer to invest and eventually acquire a controlling stake in the company.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

The Pandemic Boosted E-Commerce, What Happens Now?

The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.

PepsiCo Announces $550M Investment, Exclusive Distribution Deal with CELSIUS

PepsiCo announced today it has entered a long-term distribution agreement with fitness energy drink producer Celsius Holdings, Inc., maker of the CELSIUS brand, effective immediately. The deal includes a $550 million investment into the publicly traded energy drink company, granting the New York-based conglomerate an 8.5% ownership stake.

Positive Beverage Brings Its Message Of Cleaner Hydration To The Energy Drink Category

The Newport Beach, California-based beverage company spent the pandemic developing its answer to the zero-sugar energy drink category with the release of Positive Energy in three flavors – Tropical Bliss, Watermelon Mania and Poppin’ Orange. The products launched at the beginning of the year with 160g of caffeine from green tea extract and 0 calories in each can, and is positioning itself to target not just traditional energy drink consumers but the whole family.

Taste Radio: Over $60M In Funding, But Does It Pass The Smell Test? Plus, We Tell ‘Tales’ And Maxi Mentors.

In this episode, BevNET reporter Brad Avery joined Taste Radio’s regular hosts and discussed his recent article about an innovative “scent-flavored hydration system” that is making inroads in the U.S. They also spoke about 7-Eleven’s embrace of upstart brands and shared personal takes on several new products, including grain-free donuts and spicy (if not NOSH-y) potato chips. Also in this podcast: a brief recap of annual cocktail convention Tales of The Cocktail and the latest edition of The Maxi Minutes.

Boxed Water Scales as Corporate ESG Wave Lifts Sustainable Brands

As businesses worldwide feel more urgency to improve their environmental sustainability standards, carton-packaged water brand Boxed Water says it is doing better than ever. Founded in 2009 as Boxed Water Is Better, the Michigan-based brand has served as a pioneer of the carton-packaged water space that has in the intervening years seen competition emerge from rivals boasting their own sustainability narratives within the space for better-for-the-planet packaging.