Leisure Project is a new line of non-carbonated beverages that are enhanced with electrolytes, adaptogens and nootropics. Marketed as a “mind-boosting hydration” beverage, Leisure Project contains only 30 calories per 16 ounce can.
Since it first opened its doors in 1926, Jel Sert has never lost its focus on producing powdered drink mixes. Now, as the powdered beverage category experiences an upheaval through an influx of innovative functional brands, the Chicago-based company is turning to new brands and channels to fuel growth.
In this week’s roundup of new products, Coca-Cola announced a limited-edition soda flavor in collaboration with Grammy-nominated artist Marshmello, Cann spiced up its lineup of THC-infused beverages and Vita Coco splashed into the RTD cocktail category.
Frescos Naturales is a new line of sparkling aguas frescas that are made with real ingredients. The product line presently features six flavors, including Rosa de Jamaica, Tamarindo, Piña (pineapple), Maracuya (passion fruit), Guayaba (guava) and Mango.
After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice -- literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.
Rise Brewing Co. continues to build an audience outside of cold brew coffee fans, as the New York-based brand announced new natural channel distribution for its organic oat milks this week. The brand’s Original and Vanilla oat milks are set to enter all Fred Meyer locations later this month, while Original and Chocolate are going into all Harris Teeter Stores. All three have also landed placement at 41 Fresh Market stores, or all locations with aseptic milk sets.
Nutritional sports supplement maker Ladder hopes that entering its first brick-and-mortar retail channel with 690 Vitamin Shoppe stores will broaden its appeal from its base of professional athletes and unlock “active” consumers.
While it may represent just a fraction of the larger coffee market, the low-acid segment has become a small but steady profit generator for a handful of rising brands looking to separate themselves from the pack, whether as a central element or as a complementary piece.
Last week, Pernod Ricard announced the launch of The American Whiskey Collective, a new business unit dedicated to the company’s American whiskey portfolio that will pursue growth by investing in the “new fashioned” brands’ innovation.
Chatty Matcha is a new ready to drink nitro matcha beverage packaged in a 7.5 ounce can. While there’s only a single flavor today, the brand plans to launch additional…
Thousands of food and beverage industry suppliers, manufacturers, marketers and formulators are expected to gather at McCormick Place in Chicago from July 10-13 for the IFT FIRST: Annual Event & Expo.
Bang Energy maker Vital Pharmaceuticals' motion to vacate a $175 million arbitration award was denied last week, clearing the way for Orange Bang and Monster Energy Company to collect damages plus a 5% royalty on all future net sales of Bang-branded products.
Vita Coco is the latest non-alcoholic beverage giant to dip its toes into the RTD cocktail space, announcing today a collaboration with spirits conglomerate Diageo to release a line of coconut water spiked with Captain Morgan white rum.
This special edition of Taste Radio highlights actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2022. Our guests include Todd Carmichael, Co-Founder, La Colombe & Loftiwater; Zoe Feldman, GM of Consumer, Momofuku; Adam Bremen, Founder, Keto Krisp; Annie Ryu, Founder/CEO, Jack & Annie’s; Sandro Roco, Founder & CEO, Sanzo; and Kat Cole, President & COO, Athletic Greens.
