Since launching in the U.S. in 2015, Mexico-based isotonic hydration brand Electrolit has swiftly established itself as a versatile omnichannel player, establishing itself as the fourth-largest sports drink brand. Now, incoming Electrolit CEO Christian Patiño Webb said his goal is to aim higher.
After more than a year under the wing of Molson Coors, spirits-based, ready-to-drink canned cocktail maker Superbird will leave the nest as Molson Coors hands the reins to the brand’s distribution efforts back to its parent company, Casa Komos Brands Group (CKBG).
With tequila and ready-to-drink (RTD) cocktails becoming two of the hottest alcohol categories, Lance Collins is looking to have a hand in both.
Rachel Kusin was announced as Last Crumb’s marketing director earlier this week, where she will be tasked with utilizing an omni-channel marketing approach to help generate more buzz and establish a lasting brand identity for the luxury cookie brand.
Los Angeles-based Courtside is positioning itself as sitting on the sidelines of several categories. Without leaning too far in any specific direction, the product -- a combination of Thai young coconut water, real fruit juice and a touch of carbonation, available in 12 oz. slim cans -- is looking to play well on the court and off.
In this week’s roundup of new products, Yerbaé creates a better-for-you iteration of a fall-favorite flavor, Blue Bottle announces a new limited-edition “Exceedingly Rare” coffee and Phyll rolls out shelf-stable smoothies.
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.
Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.
After more than a decade spent establishing the category in the U.S. in the shadow of Coca-Cola, PepsiCo and others, in 2022 Vita Coco stands alone as the definitive coconut water leader.
Though fall is just around the corner, many beverage brands and distilleries are still rolling out summer-inspired RTD cocktails. Check out this gallery for the most recent releases from brands like Cathead Distillery, Reed’s and OTR Premium Cocktails.
If you’re a BIPOC or woman entrepreneur, the statistics on your access to capital aren’t promising. Black entrepreneurs, for instance, received 1% of the venture capital invested in U.S. startups in the first half of 2021, according to CrunchBase. Meanwhile, only about 2% of venture capital goes to women entrepreneurs.
Last week, low-alc aperitif brand Haus announced that it would shut down. Rather than filing for federal bankruptcy protections, the California-based brand instead looked to a different type of common law bankruptcy procedure known as an Assignment for the Benefit of Creditors, or an “ABC.” But what is the process and how does it work?
California-based beverage protein company Lyons Magnus is the target of a putative class action lawsuit filed last week, alleging the company misled consumers by not disclosing that its drinks were contaminated with potentially deadly bacteria.
