After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.
The Austin-based parent company of BeatBox Beverages plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Hemp THC drinks are coming to the country’s biggest indoor arena.
Non-alcoholic beverage sales stayed “healthy and broadly stable on a sequential basis,” despite mild volume declines, in the two-week period ending January 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Although c-store beverage sales decelerated sequentially in the fourth quarter – driven by weaker traffic – retailers expect non-alcoholic beverage growth to re-accelerate in 2026.
In this month’s distribution moves, several ready-to-drink brands (RTD) such as Carbliss and Angel Margarita expand into new regions, Bardstown Bourbon shifts to beer distributors in Texas, and a low-ABV spirit readies for expansion.
At a time when people are floating lofty commitments to strict lifestyle changes, the message from Recess is simple: “you don’t need a new you.”
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
An influential group of beverage alcohol stakeholders is supporting legislative efforts to regulate hemp drinks before the November ban.
Adult non-alc cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape.
