Review: Pricklee Cactus Water Rebrands

Fresh off an appearance on NBC’s Shark Tank, Pricklee Cactus Water, which originally launched as Pricklee Superfruit Water a few years ago, has just launched a substantial rebrand to their core lineup. They’ve also adjusted the formulations since we last reviewed the products in 2019.

Tomorrow Farms and Perfect Day Partner for Animal-Free Dairy Milk Line

Food tech-focused company Tomorrow Farms is bringing its first product line to market with the launch of Bored Cow, an animal-free dairy milk produced in partnership with Perfect Day. Bored Cow is made with Perfect Day’s animal-free whey protein, which is produced via a precision fermentation process that creates replicas of dairy products without the use of animals.

A Drink With Your Sand Wedge? RTD Cocktails Aim for the Golf Links

Like sweatpants and sourdough, golf gained an unexpected burst of popularity during the pandemic, earning droves of players looking for an outdoors oasis and socially distant entertainment. Another leisure activity that saw pandemic growth: ready-to-drink cocktails. Now the two are combining.

New Products: Summer Seasonals, Pride Promotions and Fresh Twists on Lemonade

The summer heat has already hit much of the U.S. and brands are meeting the weather shift with a variety of new beach-friendly flavor extensions, including lemonade-inspired offerings from Monster Energy and Sunwink, seasonal sparkling drinks from Levia and Waterloo, and Pride Month bottles from Pressed.

Guest Insights: Consumers want Personalization; Diversity Is the Key

How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.

Review: Vive Organic Immunity Sparkling Drink

Cold-pressed juice shot brand Vive Organic recently announced its first full size RTD product – Immunity Sparkling Drink, a three flavor line of certified organic sparkling beverages packaged in 12 ounce cans. The products have 40-45 calories per can, more than 20% fruit juice, and are enhanced with a cocktail of good-for-you ingredients.

Taste Radio: We’re Psyched About These Things. You Probably Are, Too.

Taste Radio’s hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids’ beverages and cigarette-styled snacks made for “invisible friends.”

Dig the Data at BevNET Live on June 15+16 with SPINS, BDSA

From online to in-store – and in-dispensary – ​​BevNET Live Summer 2022 attendees will get the chance to harvest the data from key presenters during the event on June 15 and 16 in New York, NY. Joining the event will be a pair of data providers focusing on key beverage trends.

Summer Arrives Early With 12 New Whiskey Releases

In this gallery, we highlight a sprinkling of notable new releases for this summer, including a single-barrel series that pays homage to Red Sox legend David Ortiz, the launch of Country Crock’s first-ever spirit and the debut of Westward’s Elements series that is inspired by the beauty of Northwest.

Powdered Drinks: Nick Foles Invests in Mantra Labs, Bala Rolls Out to Retail

NFL quarterback Nick Foles has invested in functional powdered beverage brand Mantra Labs and will serve as an athletic advisor and brand ambassador; As online sales rise triple digits year-over-year, California-based functional powder maker Bala is expanding its footprint in brick-and-mortar retail across the country.

Out of Business: Goodwolf, Take Two to Shut Down

Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.