Proper Wild Partners With Barstool Sports to Fuel Retail Expansion
The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.
Review: Bitter Bubble
Bitter Bubble is a line of zero calorie sparkling beverages that are designed to emulate the classic combination of soda water and bitters. The product line, which launched in summer 2021, features three unsweetened flavors including Rhubarb & Hibiscus, Blood Orange & Chamomile and Sour Cherry & Chicory.
NACS 2022: PepsiCo Showcases Zero Sugar, Energy Innovations; Jason Derulo Invests in TREO
PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.
As Seltzer Brands Flex Into Spirit RTDs, Are Consumers Ready to Trade Up?
As hard seltzer slows and spirit-based RTDs accelerate, brands like White Claw, Topo Chico and Truly are eager to help consumers cross over.
Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
Report: Consumers, Categories Growing for Non-Alc Brands
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.
ReserveBar Brings On-Demand Spirits Sales Online
E-commerce luxury spirits platform ReserveBar announced today that it will now provide on-demand sales, a move that reflects the changing landscape of online alcohol shopping and underscores the company’s ongoing mission to bridge the technology gap between alcohol producers and consumers.
KetoneIQ Looks to Build Ketone Community With Shots at Equinox
This week, KetoneIQ's 2 oz drinkable ketone launched at all 38 locations of Earth Bar, 28 of which are located inside an Equinox gyms and 10 of which are standalone stores.
Monster’s The Beast Unleashed to Roll Out January 2023
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
NACS 2022: Tropical Wave Hits Flavor Innovations; Premium Water Brands Boom
Judging from the slate of new flavor innovations on display at this year’s NACS Show, consumers are looking for a little taste of paradise as Tropical SKUs debuted across beverage categories; Eternal Water targets high growth thanks to hiring 41 former Essentia employees.
Gopuff Partners With Grubhub; Expands Private Label
Gopuff is delivering news of a new partnership with restaurant to-go platform Grubhub and a launch of a new health and wellness private label brand called Goodnow.
Elevator Talk: Sweet Prairie Haskap, Rivergreen Cocktails, Seoul Juice, Courtside, Krave Kicker
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Adam Louras, a partner with Mercenary, who shared his thoughts, questions and feedback with the participants.
Liquid Death To Launch Iced Teas, Begin Shift to U.S. Production In 2023
The canned water brand, valued at $700 million, will launch a line of iced teas and shift production from Austria to the U.S. in 2023.
100 Thieves Taking Gamer Cred into Energy Drinks with Juvee
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.