Sandro Roco, the founder and CEO of fast-growing Asian-inspired sparkling water brand Sanzo, spoke about why he’s attempting to “own” a space within the seltzer category and how the company cultivated an “authentic, rabid fan base,” and how that group helped drive capital efficiency. He also explained why the process to become a certified minority-owned brand was worth the effort.
Launched as a DTC product in January 2022, Perfy is a line of low-sugar sodas in 12 oz. cans that are enhanced with nootropics and adaptogens. The brand is launching in three flavors: Blood Orange, Tropical Citrus, and Fruit Punch.
Plant-based nutrition platform Laird Superfood has undergone a significant amount of change over the past few years, from acquiring energy bar brand Picky Bars to taking the company public and bringing in a range of new team members, including new CEO Jason Vieth. In this video, recorded at Natural Products Expo West 2022, Vieth discusses how he plans to use his background and expertise to continue propelling the brand onward.
In this video recorded at Natural Products Expo West 2022, Simmons and Katechis speak with BevNET editor-in-chief Jeff Klineman about its upcoming cannabis innovations, why the brand is continuing to lean in to CBD when others are pivoting away, and why Weller may become more than a beverage brand in the future.
After announcing last week the departure of longtime president and COO Peter McGuinness, Chobani is actively reconstructing its leadership team, starting with the reappointment of former executive Kevin Burns as president and COO.
In this video, recorded last week at Natural Products Expo West 2022 in Anaheim, California, Kuli Kuli founder and CEO Lisa Curtis discussed how the company has tackled a range of formats while also educating consumers on the benefits of Moringa.
Non-alcoholic beverage sales saw modest acceleration over the two-week period ending February 26, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 14.8% in the two weeks and grew 11.5% for the 52-weeks, however Goldman noted that the period included Super Bowl Sunday, which occurred prior to the period the year before.
In this video, filmed last week at Natural Products Expo West 2022, HOP WTR co-founder and CEO Jordan Bass breaks down the brand’s new “Up to No Good” marketing campaign highlighting the brand’s “No Alcohol” credentials and sheds more light on the recent equity investment by MMA fighter Dustin Poirier into the company.
Immunity, energy and gut health were all over the show floor at Natural Products Expo West 2022, and especially within the coffee, kombucha and juice categories where innovations emphasized functionality and plant-based offerings. In this gallery of new products featured at the show last week, we highlight some of the show’s launches.
In this video, recorded last week at Natural Products Expo West 2022 in Anaheim, California, Orgain founder and CEO Andrew Abraham discussed the strategic decisions that helped set the stage for the company’s acquisition, how Nestlé will open new doors for the brand, and the new innovations the brand is debuting this year.
Allegations of sexual harassment at recently-concluded Natural Products Expo West are rocking social media and causing the show’s administrators to take stock of the behavior of guests on the floor and at ancillary events.
After three days spent exploring the cavernous halls of the Anaheim Convention Center and meeting with hundreds of exhibitors at Natural Products Expo West 2022, Taste Radio hosts Ray Latif and John Craven have compiled a list of their picks for the best new product introductions from the annual event.
Former Starbucks CEO Howard Schultz is returning to the company on an interim basis, following the resignation of chief executive Kevin Johnson, effective April 4. Schultz, will also rejoin the company’s board of directors as it searches for a permanent replacement, according to media reports this morning.
Since joining cactus water brand Caliwater as a co-founder last year, actress Vanessa Hudgens has been a passionate advocate for the company as it seeks to establish itself as a better-for-you hydration option. In this video from Natural Products Expo West 2022 in Anaheim, California last week, the Tick, Tick…Boom! star discussed her experiences promoting the brand at sampling events, the company’s charitable initiatives, and teased a new kid’s line coming later this year.
