According to a press release, the net proceeds of the new financing will be used for “growth-oriented production, continued expansion of the recently launched online channel, new product innovation, and general working capital.”
In this marketing roundup, Pepsi partners with The Los Angeles Football Club to launch a community giveback program, PEN15 stars Maya Erskine and Anna Konkle bring the LAHAughs with their new sparkling water campaign and BODYARMOR and DRNX Adaptogenic Waters score big with top athletes.
We’re featuring interviews with Seth Goldman of Honest Tea and Eat the Change - one of the best-known recidivist brand maniacs out there – as well as Parker Olson of Forij (he lives in the Forij van!) and Zack and Delisa Harper of Funky Mello (they met, made marshmallow fluff, and got married!).
In August, 99 Proof plans to open a members-only lounge that, with a minimum annual investment, will let partners work, socialize, and get exposure to investment opportunities while enjoying craft spirits.
After announcing the closing of a $29 million Series B funding round on Thursday, performance energy drink brand A SHOC is looking to increase brand awareness and fuel its expansion with the support of its expanded athlete investor team, according to CEO Paul Nadel.
AtlantaFresh Artisan Creamery’s case against Whole Foods Market is moving forward after U.S. District Judge Thomas W. Thrash denied Whole Foods' motion to throw out a $15 million breach of contract lawsuit. The case alleges the natural grocery chain prematurely and ‘abruptly’ broke a seven-year distribution contract with grass-fed dairy producer AtlantaFresh Artisan Creamery and caused the business to go under.
In this week’s roundup of new product launches, ZOA Energy expanded its energy drink line with the launch of 12 oz. cans, Nuun re-launched its functional hydration portfolio and Q Mixers debuted two non-carbonated mixers just in time for warmer weather. Plus, sparkling water brands Aura Bora and AHA both added new flavors.
Performance energy drink brand A SHOC announced today it has closed a $29 million Series B funding round backed by existing investors and a roster of celebrity athletes.
BeGOAT is a new line of sparkling functional beverages that are powered by cascara. The product seven flavors, all of which contain only 25 calories and 5 grams of sugar while delivering a potent 200mg of caffeine. BeGOAT is packaged in a slim 12 ounce can.
In this week's Distribution Roundup, craft mocktail brand Jeng partners with beer distributor Sarene to service the East Coast, while Alkaline88 targets fitness and nutrition retailers via Europa Sports, plus news from Wynk, RISE Brewing Co., Poppilu, Play Mode and Rowdy Energy.
Attendees at BevNET Live Summer 2022, taking place in New York City on June 15 and 16, will have a chance to hear from an incredible practitioner of the selling narrative this summer when Romitha Mally, the founder of The Mally Collective, an M&A and IPO advisory firm focused on high-growth, disruptive consumer companies takes the stage.
Austin, Texas-based RTD cocktail brand Canteen Spirits has hired industry veteran Brian Smith as its new Chief Sales Officer, charged with leading the brand’s national expansion; Zach Rueda, chief brand officer of Massachusetts-based flash frozen coffee capsule producer Cometeer, has stepped away from the company.
Rather than trying to pull spirits drinkers into a new format, a cohort of emerging brands are looking to make the transition from cocktails to cannabis as smooth as possible.
Another independent canned cocktail maker boarded the “mother ship” last week when Constellation Brands announced Thursday the full acquisition of Austin Cocktails. It’s a move that’s in step with the other global beverage companies picking up fast-growing RTD producers - but observers in the industry caution that the deal may not be the harbinger of a flood of RTD acquisitions.
