Both direct alcohol replacements and functional “alcohol adjacent” drinks are surging in popularity, but new data suggests the two categories are growing for different reasons – and are not necessarily competing.
The Massachusetts-based brand is the first beverage maker to adopt the new certification and on-package label aimed at helping consumers identify ultra-processed foods.
This week's reviews feature a pair of powerful pairings: HOP WTR teams up with an iconic SoCal craft brewer for an IPA-inspired Double Hopped release, while Gorgie brings new energy (literally) into the flourishing protein category.
After a sluggish Christmas season, bev-alc showed some signs of stabilization in early January, with spirits and ready-to-drink (RTD) cocktails driving modest momentum, according to analysis of NIQ data from Goldman Sachs Equity Research.
What was once seen as a one-month reset may be evolving into something more lasting for a significant share of Dry January participants, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Backed by a $10 million investment in manufacturing tech, Langers Juice is looking to play a bigger role in the growing functional beverage boom.
Vodka-based, ready-to-drink (RTD) hard tea brand Surfside has become a $2 million-a-week or more brand for Stateside in Circana-tracked off-premise channels, but the company is looking beyond its breakout RTD.
Nowadays is deepening its regulatory bench with the hiring of a former Alcohol and Tobacco Tax and Trade Bureau (TTB) program manager as its first Director of Regulatory Affairs.
CCT Sciences has filed a legal complaint against California-based Vertosa, challenging its sourcing of hemp-derived THC.
Recent beverage industry leadership changes include Coke's new digital role, executive changes among THC drinks and a new VMG partner.
Burlap & Barrel didn’t chase scale – and that’s why it’s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.
Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
