CGA: Feelings Fuel On-Premise Choices Except For RTDs
A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when drinking on-premise.
New Products: Holiday Creamers from Too Good and Coffee mate Get Magical
In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.
A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
It would be hard to find someone working in the spirits industry that hasn’t heard of St-Germain Elderflower Liqueur, the liqueur used so wildly it earned the moniker ‘bartender’s ketchup.’
Taste Radio: Two Brands, One Win. What Makes Collaborations Work?
Brand collaborations are becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion.
Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch
Adult non-alc beverage brand Proxies has acquired the assets of defunct mocktail maker Avec, with plans to use its recipes for a new canned drinks line slated to launch early next year.
BevNET Live L.A. 2025: Friend Finder – How Functional Brands Gained Their Audience
No matter the functional promise, it takes a lot more than a good idea to build a successful brand. It takes an audience of consumers and customers to successfully carve out territory in the drink case. At BevNET Live L.A. 2025, three brand leaders will discuss how they successfully scaled into a wide consumer base by finding their initial audience.
CPG Week Podcast: Hemp’s Ticking Clock, The Supplements-To-Energy Pipeline
On the CPG Week Podcast, the team discusses the impending hemp ban, Gopuff's $250 million and supplement makers launching energy drinks.
Saint James Says Sales Ignite After Pack Refresh
Over six months since introducing its refreshed aluminum packaging, Saint James Iced Tea is enjoying the benefits of a glow up. The startup beverage maker moved away from cartons this spring and the difference was felt instantly.
Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
It’s not often that the genesis for a ready-to-drink (RTD) cocktail happens beyond a bar or a boardroom, but, in the case of Shake Up Cocktails, inspiration struck at a Midwest state fair.
Reviews: Fruit Flavors Sparkle For Pura Soda, Lemonati Lemonade
Fruit and bubbles are always a winning pair, as we see in this week's reviews, which features fruit-flavored cane sugar sodas from Pura Soda alongside a pair of bubbly lemonades from Lemonati.
BevNET Live L.A. 2025: Special Cannabev Sessions Discuss Category Trajectory for 2026
The recent change to the 2018 Farm Bill that mandates the end of the hemp-based beverage business hit like an earthquake, but for now, at least, the buildings are still standing. Under the law, there’s now an expiration date for the manufacture of intoxicating hemp drinks – and, in fact, most of the $28 billion U.S. hemp business: Nov. 12, 2026.
Liquid Death Lands West Coast DSDs Ahead of Energy Launch
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
Suja Files For IPO
Another cold chain company is heading for a public market exit. Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC).
Zevia On “Stable Foundation” Says CEO; Profitability, More Distribution in 2026
Zevia CEO Amy Taylor detailed her company’s plan to drive productivity savings and reach profitability while scaling within a highly competitive space, part of a wide-ranging strategy discussion at the Stephens Annual Investment Conference in Nashville this week.