• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Brooklyn-based Faccia Brutto Spirits Debuts First Restaurant Collab with Peter Luger Steak House: Introducing Lugermeister

info_outline PRESS RELEASE posted by Faccia Brutto Spirits

Mar. 16, 2026 at 12:14 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Faccia Brutto SpiritsPeter Luger SteakhouseAmaroCollaborationBrooklynNew ReleaseKrauterlikor
Spirits Companies
  • image-01

NEW YORK, NY (March 2026) - Faccia Brutto Spirits, the cult-favorite Brooklyn-based amaro producer founded by former chef Patrick Miller, today announced the launch of Lugermeister—the team’s first restaurant collaboration—created in partnership with the iconic Peter Luger Steak House. While Faccia Brutto’s core lineup reinterprets traditional Italian amari through a contemporary American lens, Lugermeister draws inspiration from German-style Kräuterlikör (a traditional German herbal liqueur) to create a spirit aligned with Peter Luger’s German roots.

Like all Faccia Brutto offerings, Lugermeister begins with neutral grain spirit sourced from upstate New York. The base is macerated with botanicals including poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla, resulting in a robust digestif layered with notes of licorice, cacao nib, candied grapefruit, juniper, cinnamon, and toasted poppy. After a two-week maceration, the spirit is sweetened and proofed down to 30% ABV, then bottled unaged. Led by Faccia Brutto Head of Production Avery Fary, the amaro came together after nearly a year of research and development, with more than a dozen iterations created alongside the Peter Luger team.

The label, designed by longtime collaborator Garrett Elizabeth Office, blends the identities of both brands—pairing Faccia Brutto’s Art Deco logo with an illustration of Peter Luger’s storied Williamsburg corner facade.

“When Peter Luger Steakhouse first approached us about creating a custom amaro, we jumped at the opportunity,” says Patrick Miller, founder of Faccia Brutto Spirits. “Our shared Brooklyn roots made it a natural first collaboration. We wanted to honor history and tradition while bringing a modern perspective to both the look and the flavor. Exploring German-style amari pushed us outside our usual wheelhouse and created a particularly exciting R&D process and end product for us.”

The bottle represents an ongoing line of house offerings for Peter Luger Steakhouse, but a first in the world of custom spirits. “We’ve been making a concerted effort to bring more things in-house through careful partnerships. While our Luger Cabernet still comes from the Napa Valley, we love working with and showcasing outstanding Brooklyn-based producers whenever possible. Our Luger Lager is brewed in Gowanus with Three’s Brewing, and when we wanted to create a truly bespoke spirit—something that could showcase our heritage in a unique way—Faccia Brutto was the clear choice,” says Daniel Turtel, VP of Peter Luger Steakhouse. “Lugermeister pairs beautifully with our classic desserts and schlag. It’s perfect by itself or in a cocktail—an elevated digestif that avoids being fussy.”

A versatile digestif, some of the team’s favorite Lugermeister offerings include a neat pour post-dinner, stirred into hot coffee topped with schlag, or as a bold twist in a Black Manhattan. Sips of Lugermeister are exclusively available on-premise at Peter Luger locations across New York (with Las Vegas to follow), and bottles (750 ml; MSRP: $45) are available online via Faccia Brutto Spirits or Astor Wine & Spirits for at-home purchase. For more information, visit Faccia Brutto’s site and follow @faccia_brutto_spirits and @peterlugersteakhouse on Instagram for ongoing updates and recipes.

About Faccia Brutto Spirits:

Faccia Brutto is the Brooklyn-based, Italian-American amaro company from Patrick Miller. Known for their bold, unapologetic spirits, their amari and aperitivo honor old-world traditions and styles while reflecting their own tastes, experiences, and obsession with flavor. Using sustainably harvested botanicals and well-honed methods, Faccia Brutto creates spirits that are complex yet approachable. From the home bar to the best cocktail programs, Faccia Brutto bottles stand out for their character, integrity, and unmistakable design.

About Peter Luger Steakhouse:

Peter Luger Steak House is the legendary, family-owned and operated steakhouse serving New Yorkers since 1887. One of the oldest restaurants in New York City, Peter Luger Steak House is known for its USDA Prime Beef, which is hand-selected by family, dry-aged, and butchered in-house, and for its signature side dishes, now considered American classics. The menu has largely remained unchanged over its 139 years. Iconic dishes include The Porterhouse (Steak for Two), Luger’s Sizzling Bacon (Extra Thick by the Slice), the Luger Burger (exclusively available during lunch), Creamed Spinach, German Fried Potatoes, ‘Holy Cow’ Ice Cream Sundae, and ‘Schlag.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Hemp Recap: Attorneys General Push For Permanent Ban N.C. Pulls Back

Hemp Recap: Attorneys General Push For Permanent Ban N.C. Pulls Back

Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings Miss

Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings Miss

Taste Radio: What Are The Most Fundable Concepts In Food & Beverage?

Taste Radio: What Are The Most Fundable Concepts In Food & Beverage?

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Assistant Brewer - Lucky Luke Brewing Co

Assistant Brewer - Lucky Luke Brewing Co

Business Development Manager - REV Copack

Business Development Manager - REV Copack

Lead Brewer - Riip Beer Co.

Lead Brewer - Riip Beer Co.

Business Development Manager - Homage & Hustle

Business Development Manager - Homage & Hustle

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Logistics Coordinator - Garage Brewing Co

Logistics Coordinator - Garage Brewing Co

View All Jobs|Post a Job

More News

Monster Q2 Sales Cross $2.5B; Pricing Possible This Fall

Monster Q2 Sales Cross $2.5B; Pricing Possible This Fall

Westrock Coffee ‘No Longer’ Needs Capital, Net Sales +8.8% in Q2

Westrock Coffee ‘No Longer’ Needs Capital, Net Sales +8.8% in Q2

New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More Protein

New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More Protein

Black Rifle: Wholesale, DTC Drive Double-Digit Sales Turnaround in Q2

Black Rifle: Wholesale, DTC Drive Double-Digit Sales Turnaround in Q2

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Business Development Manager - Homage & Hustle - Homage & Hustle
  • Sales Representative - NORTH AMERICAN SAKE BREWERY - NORTH AMERICAN SAKE BREWERY
  • Sales Representative - Sarene Beer - Sarene Beer
  • Northern Maine Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  • Connecticut and Rhode Island Sales Representative - Allagash Brewing Company - Allagash Brewing Company
  • Packaging and Warehouse Manager - Topa Topa Brewing Co. - Topa Topa Brewing Co.
  • National Strategic Accounts Manager - Owls Brew - Owls Brew
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Hemp Recap: Attorneys General Push For Permanent Ban N.C. Pulls Back
  2. Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings Miss
  3. Taste Radio: What Are The Most Fundable Concepts In Food & Beverage?
  4. Monster Q2 Sales Cross $2.5B; Pricing Possible This Fall
  5. Westrock Coffee ‘No Longer’ Needs Capital, Net Sales +8.8% in Q2
  6. New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More Protein
  7. Black Rifle: Wholesale, DTC Drive Double-Digit Sales Turnaround in Q2
  1. Riverbend Malt House Introduces Ridgeline Red
  2. Celebrate Oktoberfest Season With Lone Tree Brewing Lagers
  3. Alaskan Brewing Co. Commemorates 40 Years with Limited Edition 40 Pack
  4. Mockly Debuts Salted Watermelon Punch: A Non-Alcoholic Take on the Backyard Punch Bowl
  5. Breuckelen Distillery Earns National Recognition for New York-Made Spirits
  6. New York Fashion Week 2026: Nikaido Shochu Signs On As Official Spirits Partner
  7. Sogrape Declares Vintage 2024 for Porto Ferreira and Sandeman
  1. Suntory RTD -196 Sales Soaring Behind Culturally Rooted Activations
  2. Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
  3. The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier
  4. Minute Maid Spiked Enters Hard Tea
  5. NIQ: Vodka RTDs Are the Category’s Best Recruitment Tool as Core Sales Slide
  6. Anheuser-Busch InBev Says Cutwater Is on Track for $1B as Spirits Gain Share
  7. Suppliers Face Steep Losses as RNDC Enters Chapter 11
  1. Hemp Recap: Attorneys General Push For Permanent Ban N.C. Pulls Back
  2. How Shaved Ice, Karaoke and ‘Immersive Cultural Experiences’ Are Fueling RTD -196’s Growth
  3. Press Clips: Cutwater Scores Super Bowl Ad; SweetWater Logo Lawsuit Wraps and Motorworks Temporarily Closes Bradenton
  4. Sarene Craft Beer, Remarkable Liquids Swap Territories in New York and New Jersey
  5. Tilray to Cease Brewing at Terrapin’s Athens Facility Next Month; Taproom to Remain Open
  6. Ball CEO: Beer ‘an Important Category’ But ‘Not Our Only Category’
  7. Diageo Unveils $1 Billion Cost Reset; Investment in RTDs, Guinness Growth
View All|Submit News

Promoted PR Posts

Twisted Alchemy’s 100% Cold-Pressed Watermelon Juice Named Exclusive Ingredient for Hilton’s 2026 Summer Cocktail LTO

Twisted Alchemy’s 100% Cold-Pressed Watermelon Juice Named Exclusive Ingredient for Hilton’s 2026 Summer Cocktail LTO

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

Wild Bill's Brings Fan-Favorite Sparkling Lemonade from the Midway to Store Shelves

Trumpdrive Energy Launches Jupiter Matcha Lychee

Trumpdrive Energy Launches Jupiter Matcha Lychee

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

New Functional Beverage Company Hits the Ground Running

New Functional Beverage Company Hits the Ground Running

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙