NEW YORK, NY (March 2026) - Faccia Brutto Spirits, the cult-favorite Brooklyn-based amaro producer founded by former chef Patrick Miller, today announced the launch of Lugermeister—the team’s first restaurant collaboration—created in partnership with the iconic Peter Luger Steak House. While Faccia Brutto’s core lineup reinterprets traditional Italian amari through a contemporary American lens, Lugermeister draws inspiration from German-style Kräuterlikör (a traditional German herbal liqueur) to create a spirit aligned with Peter Luger’s German roots.
Like all Faccia Brutto offerings, Lugermeister begins with neutral grain spirit sourced from upstate New York. The base is macerated with botanicals including poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla, resulting in a robust digestif layered with notes of licorice, cacao nib, candied grapefruit, juniper, cinnamon, and toasted poppy. After a two-week maceration, the spirit is sweetened and proofed down to 30% ABV, then bottled unaged. Led by Faccia Brutto Head of Production Avery Fary, the amaro came together after nearly a year of research and development, with more than a dozen iterations created alongside the Peter Luger team.
The label, designed by longtime collaborator Garrett Elizabeth Office, blends the identities of both brands—pairing Faccia Brutto’s Art Deco logo with an illustration of Peter Luger’s storied Williamsburg corner facade.
“When Peter Luger Steakhouse first approached us about creating a custom amaro, we jumped at the opportunity,” says Patrick Miller, founder of Faccia Brutto Spirits. “Our shared Brooklyn roots made it a natural first collaboration. We wanted to honor history and tradition while bringing a modern perspective to both the look and the flavor. Exploring German-style amari pushed us outside our usual wheelhouse and created a particularly exciting R&D process and end product for us.”
The bottle represents an ongoing line of house offerings for Peter Luger Steakhouse, but a first in the world of custom spirits. “We’ve been making a concerted effort to bring more things in-house through careful partnerships. While our Luger Cabernet still comes from the Napa Valley, we love working with and showcasing outstanding Brooklyn-based producers whenever possible. Our Luger Lager is brewed in Gowanus with Three’s Brewing, and when we wanted to create a truly bespoke spirit—something that could showcase our heritage in a unique way—Faccia Brutto was the clear choice,” says Daniel Turtel, VP of Peter Luger Steakhouse. “Lugermeister pairs beautifully with our classic desserts and schlag. It’s perfect by itself or in a cocktail—an elevated digestif that avoids being fussy.”
A versatile digestif, some of the team’s favorite Lugermeister offerings include a neat pour post-dinner, stirred into hot coffee topped with schlag, or as a bold twist in a Black Manhattan. Sips of Lugermeister are exclusively available on-premise at Peter Luger locations across New York (with Las Vegas to follow), and bottles (750 ml; MSRP: $45) are available online via Faccia Brutto Spirits or Astor Wine & Spirits for at-home purchase. For more information, visit Faccia Brutto’s site and follow @faccia_brutto_spirits and @peterlugersteakhouse on Instagram for ongoing updates and recipes.
About Faccia Brutto Spirits:
Faccia Brutto is the Brooklyn-based, Italian-American amaro company from Patrick Miller. Known for their bold, unapologetic spirits, their amari and aperitivo honor old-world traditions and styles while reflecting their own tastes, experiences, and obsession with flavor. Using sustainably harvested botanicals and well-honed methods, Faccia Brutto creates spirits that are complex yet approachable. From the home bar to the best cocktail programs, Faccia Brutto bottles stand out for their character, integrity, and unmistakable design.
About Peter Luger Steakhouse:
Peter Luger Steak House is the legendary, family-owned and operated steakhouse serving New Yorkers since 1887. One of the oldest restaurants in New York City, Peter Luger Steak House is known for its USDA Prime Beef, which is hand-selected by family, dry-aged, and butchered in-house, and for its signature side dishes, now considered American classics. The menu has largely remained unchanged over its 139 years. Iconic dishes include The Porterhouse (Steak for Two), Luger’s Sizzling Bacon (Extra Thick by the Slice), the Luger Burger (exclusively available during lunch), Creamed Spinach, German Fried Potatoes, ‘Holy Cow’ Ice Cream Sundae, and ‘Schlag.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.