Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.

A band on the cusp of its heyday and a tugboat pulling large ships out of port. Buchi co-founder and CMO Zane Adams uses these two analogies to bookend his brand’s history.

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."

Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”

Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.

Plant-based protein brand OWYN has secured growth investment from Purchase Capital, an affiliate of its parent company United Nutritional Brands, as well as from Hammock Park Capital LLC and PowerPlant Ventures, the company announced today.

Entertainment Arts Research Inc. (EARI Beverage Group), a diversified beverage and media group, announced today it has acquired Original New York Seltzer LLC and its production arm, LA Bottle Works Inc., for an undisclosed sum. Founded in 1981, Original New York Seltzer produces a line of mid-calorie craft sodas made with cane sugar and no artificial coloring and packaged in 10 oz. glass bottles.