This month, beverage technology company Cirkul announced that it has closed a $30 million series B round, led by AF Ventures. Launched in 2018, Cirkul is a Florida-based brand which markets a proprietary water bottle utilizing an unique cap which slowly adds concentrated flavor cartridges into the water as the consumer sips.
Earlier today, PepsiCo’s MTN DEW unveiled what could be the strangest in a long legacy of bold innovations: MTN DEW Flamin’ Hot, which takes inspiration from one of the most popular flavors from fellow Pepsi brand Cheetos snacks to create “sweet citrus DEW with a new spicy goodness,” according to the company.
Non-alcoholic beverage sales continued to pick up over the two-week period ending July 14, reporting accelerated dollar sales and volume growth after an extended period of slowdown earlier this summer, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
David Klavsons, the CEO of King Juice, the maker of Calypso, spoke about how the company has leveraged its well-recognized lemonade brand, key distribution partnerships and consumer demand for low sugar formulations to achieve rapid and consistent growth in recent years.
New Beverage Showdown 18 winner Corsa has rebranded and repositioned its flagship line of non-alcoholic spritz beverages. Now known as Corsa Hydration Tonics, the products are packaged in 8 ounce cans and feature added electrolytes to deliver a “recovery” function.
Beverage maker Koia has landed a major new partner in its mission to popularize plant-based diets: last week, the company announced that NBA All-Star point guard Chris Paul has joined the brand as an investor.
Last week, plant-based cheese and butter maker Miyoko’s Creamery emerged victorious in what could potentially be a landmark legal case for dairy and meat alternative CPG brands. However, the fight ahead is anything but cut and dried.
In this week's People Moves: Bob Groux joins blk. as senior vice president of sales, Paul Hodge steps down as Laird’s President and CEO, Sagan Schultz leaves WellWell and Peter Kaye joins Hungry Harvest.
New York-based Sanzo, makers of sparkling waters infused with Asian citrus fruit flavors, has partnered with Marvel Studios to support the forthcoming release of “Shang-Chi & The Legend of the Ten Rings."
The Sept. 9 speaker lineup combines experience in determining growth strategy, applying tactics to fuel that growth, and the kind of trade-offs around resources that take place as brands move into periods of growth and scale.
In this week's distribution roundup: Karuna expands to Sprouts Farmers Market; Kendall Jenner’s 818 Tequila is now in nine states, Flow Water partners with Honickman in New York and the Mid-Atlantic, Picnic Brunch expands across Texas, SelvaRey Rum partners with Republic National Distributing Co. and more.
Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.
Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million.
Cannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited edition caffeinated beverage infused with THC.
