Category Close-Up: Expert Analysis – Sports Drinks
This month's episode turns its focus to sports drinks, as consolidation at the top is balanced by rapid innovation and disruption from the category's rising new generation.
Pressed Juicery Rebrands to ‘Pressed’, Emphasizing Broader Offerings
Having long ago expanded its product offerings beyond the purview of juice, Pressed Juicery announced today that it has rebranded, simplifying its name to Pressed. The refresh will include updated packaging for the brand’s wholesale CPG line as well as a comprehensive redesign for its more than 90 stores across the country.
Federal Decriminalization of Marijuana Proposed in Senate
Senate Majority Leader Chuck Schumer introduced draft legislation today that would federally legalize marijuana.
Jessica Biel Joins Kinderfarms As Co-Founder
Seeking to extend its reach beyond the hydration category and create a clean-ingredient, family-oriented wellness platform brand, Kinderlyte this week introduced both a new brand identity, Kinderfarms, and co-founder – actress Jessica Biel – along with announcing the launch of a a kid-focused line of plant-based protein shakes.
Suja Acquired By PE Firm Paine Schwartz
Cold-pressed juice brand Suja Life has been acquired by investment group Paine Schwartz Partners, the company announced today. Financial terms of the deal were not disclosed.
PepsiCo: Q2 Net Revenue Surges as Consumer Mobility Returns
Fueled by the resurgence of on-premise accounts and increased consumer mobility, PepsiCo net revenue surged 20.5% to $19.2 billion in Q2 2021, beating already-optimistic analyst expectations. According to an earnings report released today, organic revenue growth increased 12.8% in the quarter, up from 7.4% last year.
Nielsen: Overall Gains Offset By Growth Slowdown
Non-alcoholic beverage sales slowed across all channels over the two-week period ending on July 3, 2021, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Yet overall growth remains positive — on a two-year stack basis, total non-alcoholic sales are up 15.5% — and growing momentum behind the on-premise channel (+5.1% over the two weeks) are causes for optimism.
Taste Radio: How To Become The ‘Envy’ Of Your Competition, One Dream Retailer At A Time
This episode features an interview with Wes Henderson, the co-founder and chief innovation officer of Angel's Envy, who chronicled the history and development of the revered whiskey brand and how the company rapidly scaled while staying true to its values. This podcast also includes a conversation with the founders of two innovative brands that focuses on how each landed placement in their dream retailers. Teresa Tsou, the co-founder of better-for-you snack brand Pipsnacks, and Andrew Suzuka, the founder of organic, vegetable-infused tomato sauce brand Otamot, discussed the key steps along their respective paths into Whole Foods and Sprouts.
See Jane Drink: Cannabis Bevs Find Female Following
Even as new products and brands continue to pop-up across regulated states, it’s the growing presence of women in the cannabis beverage category that has some seeing a bigger future.
Hollywood Hydration: Liquid Death, FIJI Launch Cinematic Marketing Campaigns
America is going back to the movies, and so are brands. This week, two bottled water companies are making cinematic debuts with new marketing campaigns, each using the movies to drive home brand stories about sustainability. Liquid Death stars in Dead Till Death and FIJI Water gets a new score from Hans Zimmer.
Review: Pop & Bottle Almond Lattes
Pop & Bottle’s Almond Lattes are a line of USDA Organic almond milk-based beverages. The products, which are packaged in 11 ounce plastic bottles, feature a clean list of ingredients, are free of refined sugar, and contain caffeine for an immediate pick-me-up.
Distribution Roundup: Better Booch Debuts at Walmart; GNGR Expands in Northeast
California-based Better Booch is seeking to drive that momentum behind a push into conventional retailers, including Walmart. Elsewhere, GNGR Labs partners with Dora's Naturals to expand within New York City and beyond.
Review: Confidence
Confidence is a new functional beverage that contains a cocktail of B vitamins, GABA, rhodiola, ginseng, magnesium, and 5-HTP. The formulation, which includes adaptogens and nootropics, is being offered in a single zero-calorie and sugar-free formulation that is packaged in 7.5 ounce can.
Spirits Gallery: New Limited Releases From Anteel, Bacardi, Sipsmith And More
Spirits producers released a range of pride-focused, patriotic and citrus-infused products this month in addition to a variety of innovative bourbons from brands such as TX Whiskey, Yellow Rose Distillery and Watershed. Check out the gallery for the latest new releases, limited-edition spirits and brand relaunches.