PepsiCo-owned yerba mate brand Yachak Organic has rolled out a rebrand for its line of 16 oz. beverages. The refresh presents not just an entirely new visual identity for the brand, which launched in 2017 as a subsidiary of Rockstar Energy, but also aims to more firmly position the drink in the energy space.
After initially seeking to raise over $100 million, The Vita Coco Company is now targeting around $224 million by issuing 11.5 million shares, priced between $18 and $21 each, as part of its initial public offering next Thursday, the company announced.
San Francisco-based Rhythm CBD Seltzers, is deepening its presence in its home market with the announcement of its first distribution partner, Bay Area distributor Danlies. In signing with Danline, Rhythm has landed with an early adopter of CBD products which also services brands like VYBES, Daytrip, Kickback, Proposition Cocktail Co. and Kefla Organics in over 900 accounts.
After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.
From national distribution to failed innovation to keto-driven disruption, it’s all in a decade’s work for Buddha Brands’ co-founders Chris Magnone and Mark Cigos, who we profile in this episode of Taste Radio. We also sat down with Jen Ballen and Joe Magliano, the co-founders of Otherworld Foods, an upstart brand that aligns locally sourced and upcycled ingredients with nostalgia-inspired products.
BevNET’s Cocktail Showdown is back for round two, only this time the competition will take place live and in-person on Sunday, Dec. 5 -- the day prior to BevNET Live Winter 2021 in Santa Monica, California. Ready-to-drink and ready-to-pour cocktail brands will take the stage to present their pitch at the Loews Beach Hotel.
Energy brands find their footing in multi-format portfolios with new 16 oz. and 12 oz. offerings from established brands; Snapple drops "Diet" and adds new elemental SKUs; Coke unveils a slate of new innovations across its brand portfolio.
Each year, BevNET’s annual “Best Of” Awards honor companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage industry landscape. This year, our coveted awards show returns live and in-person on December 7th during BevNET Live Winter 2021.
In 2019, Day One was initially positioned to be a leading beverage brand for Genius Fund, a multimillion dollar startup that aimed to become a multibillion dollar leader in the California cannabis market. Now, under new ownership, Day One is relaunching, announcing this week plans to enter retail in seven states as well as resuming online direct-to-consumer sales.
Lyre’s is a manufacturer of non-alcoholic spirits and ready-to-drink non alcoholic spirits. Their two most recent offerings, American Malt & Cola and Dark ‘N Spicy, brings their total RTD SKUs to five and we figured that it’s a good time to try the line.
The leading pitch competition for the beverage industry is back live and in person! New Beverage Showdown returns to BevNET Live Winter 2021 in Santa Monica, California. Startup non-alcoholic beverage brands will take the spotlight during BevNET Live on December 6th and 7th.
After years of effort by activists including multiple legislative attempts, California Governor Gavin Newsom signed Assembly Bill 45 into law yesterday, creating a regulatory framework to immediately allow for the legal sale of CBD-infused products.
Whether in the form of licensed partnerships or by creating their own outlandish candy inspired flavors many in the rising sub-set of “performance energy” drink brands have found that their consumers have a serious sweet tooth. Also, Java Monster unleashes Cold Brew, Pepsi strategizes around energy and Vita Coco keeps tweaking.
National supply chain management company Bettaway announced the opening of a new logistics management center to complement the recent construction of its 1.2 million square-foot AriZona Iced Tea production and distribution facility in Keasbey, New Jersey. The Keasbey campus is now the largest production and distribution center in AriZona Iced Tea’s network.
