Athletic Brewing Secures Plans for 150K Barrel Brewery in Connecticut
Non-alcoholic craft brand Athletic Brewing has signed a lease for a new facility in Milford, Connecticut, that could triple its capacity.
All Market Inc. Announces Conversion to Public Benefit Corporation
All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.
Feeling the Weight: Brands Face Headwinds in Recovering Gym Channel
As the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns and stay-at-home orders. For sports nutrition and performance beverage brands, a key sales channel was strangled. Now, as the country returns to pre-pandemic mobility, gyms and the brands that rely on them are still looking down a long road to recovery.
Kill Cliff Seals Distribution Pact with Southern Glazer’s for CBD Drinks
Functional drink brand Kill Cliff has announced a partnership with Southern Glazer’s Wine & Spirits to distribute the company’s line of CBD-infused beverages nationwide.
Taste Radio: Embrace Being Uncomfortable. Hyper Growth May Follow.
Joshua Ellis, the founder and CEO of super-premium mixer brand WithCo, explained how, despite being the company’s sole employee in early 2020, he weaved together a DIY and paid social marketing strategy that fueled a surge in direct-to-consumer sales, how he’s thoughtfully expanding the brand’s retail footprint and what he means when he says that he’s “building to sell.”
Survey: C-store Traffic Rebounds Despite Continued Out-of-stock Pressure
Convenience store retailers remain optimistic about the beverage category’s rebound as pandemic restrictions lift and consumer behaviors begin to normalize, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.
People Moves: Brew Dr Names Dan Stangler as New CEO
Brew Dr Kombucha announced this week it has appointed Dan Stangler as CEO, assuming the role from the brand’s founder Matt Thomas. Stangler’s CV includes 15 years with General Mills, serving as the business unit director for Annie’s and as senior business unit director.
RTD Spirits Gallery: From G&Ts to Brunch Bellinis
In our latest RTD Cocktails Gallery, we take a snapshot of summer, with new releases ranging from a brunch-themed bellini to a classic whiskey cola to a ready-for-anytime Aperol Spritz.
Watch: Category Closeup: Product Showcase – Sports Drinks
After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.
Molson Coors-Backed Truss Expands Veryvell RTD CBD Beverages and Drops Statewide in Colorado
Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado.
Jones Soda Sets Stage to Enter Cannabis Market
Over two years after cannabis industry investment firm SOL Global took a minority stake in Jones Soda, the Seattle-based craft soda maker is finally preparing to launch infused edibles and beverages. Yesterday, Jones issued a $2 million unsecured convertible debenture to SOL Global and entered a non-binding term sheet with Canadian reporting issuer Pinestar Gold Inc.
Distribution Roundup: CarryOn Expands Reach At Sprouts; BioSteel Partners With Provi
In this week's distribution roundup: CarryOn Wellness expands its presence in Colorado Sprouts Farmers Market stores, BioSteel partners with B2B e-commerce platform Provi and Kona Gold Beverages signs an agreement with Central City Distribution.
Category Close-Up: Expert Analysis – Sports Drinks
This month's episode turns its focus to sports drinks, as consolidation at the top is balanced by rapid innovation and disruption from the category's rising new generation.
Pressed Juicery Rebrands to ‘Pressed’, Emphasizing Broader Offerings
Having long ago expanded its product offerings beyond the purview of juice, Pressed Juicery announced today that it has rebranded, simplifying its name to Pressed. The refresh will include updated packaging for the brand’s wholesale CPG line as well as a comprehensive redesign for its more than 90 stores across the country.