Casamara Club is a line of non-alcoholic carbonated soft drinks that were inspired by the flavor of amaros and aperitivos. The line, which launched in late 2018,currently includes four flavors: Sera, Capo, Onda, and Alta.
Caue Suplicy, the founder and chairman of Barnana, which markets premium snacks made from upcycled bananas, spoke about how the company analyzed consumer demand to better understand how to market and promote the brand, its strategy for sourcing and utilizing sales data, why hiring from within has benefited the brand and how he has navigated the industry as an immigrant founder.
Having struggled throughout 2020 with strong headwinds from the pandemic, The Coca-Cola Company saw net revenues increase 5% in the first quarter of 2021, with top line growth beating analysts’ expectations as volume sales are beginning to recover from last year’s lockdowns.
With the term “soda” becoming a liability for beverage companies amid changing consumer habits, California-based Diabolo has unveiled updated branding, repositioning itself as a ‘Sparkling French Lemonade’ focused on taste and refreshment.
On Tuesday, April 20, a group of five marketing experts will sit down with the editors of BevNET and NOSH to talk about the way 2020 and 2021 have affected their disciplines and offer invaluable advice on ways that entrepreneurs can evaluate and adapt their marketing approaches. In just two hours of content and conversation, founders should understand tools and techniques that will help them guide their marketing programs into the post-pandemic era.
Hain Celestial has completed the sale of its two North American non-dairy beverage brands, Dream and Westsoy, to SunOpta for $33 million, the company announced yesterday.
Alcohol conglomerate Diageo is extending its reach into the ready-to-drink cocktails category with the acquisition of Loyal 9 Cocktails, makers of a line of vodka-based canned beverages, from Sons of Liberty Spirits Company. The acquisition will be funded through Diageo’s existing cash resources. Terms of the deal were not disclosed.
PepsiCo reported net revenue growth of 6.8% in Q1 of this year, a figure that “reflects the benefits of (its) highly strategic acquisition activity” and “continued investment in our brands, manufacturing capacity, supply chain and go-to-market systems,” the company reported this morning.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from hellowater, GIVN, Richard's Rainwater, FLOW Alkaline Spring Water, Akeso, The Alkaline Water Company, Open Water, TEN Alkaline Water, and ÈSSE.
Having passed the $1 billion mark, BODYARMOR is aiming to leverage its combination of distribution muscle, marketing prowess and on-trend products to push the brand towards more ambitious targets, including doubling the business over the next three years.
According to the firm’s latest “Beverage Bytes” survey of retailers representing nearly 30,000 stores nationwide (roughly 20% of the channel), overall beverage sales increased 10% year-over-year in Q1 of 2021, compared to 7% growth in Q4 2020, driven by increased foot traffic from consumers who are steadily returning to old shopping habits.
Health food ecommerce retailer BUBBLE Goods announced this week that it has named Savraj Singh, former CTO of Daily Harvest, as chief technology officer, responsible for leading the company’s engineering team and digital platforms; Walmart was ordered to pay $115 million to Texas-based food tech startup Zest Labs after a jury in Arkansas ruled that the retailer was guilty of stealing its shelf-freshness technology.
In this episode of Category Close-Up, the panel examined the present and future of the $19 billion-plus bottled water segment, from the business and investment climate to consumer perception around the category to advances in technology that could unlock future purchasing occasions.
For the last 16 years and counting, the Washington-based company has been offering a wide range of fruit and botanical flavored, premium, carbonated soft drinks. But relative to its bigger goals, the brand’s latest innovation — a three-SKU line of bitters & soda in 8.45 oz. glass bottles — represents more than just another choice for consumers on the shelf.
