Developed by a former New York Knicks trainer and backed by Los Angeles Lakers star Kyle Kuzma, Barcode is a new plant-based sports drink launching online this week.

Foodtech company Perfect Day, which produces a whey protein isolate from non-animal sources for use in dairy alternative food and beverage products, announced this week the formation of its Sustainability & Health Advisory Council, intended to consult the company on environmental concerns and health and wellness issues.

As they respectively plot the future of the rapidly growing ‘prebiotic soda’ segment, a pair of function-forward, better-for-you soft drink brands are looking to the past for inspiration.

Claiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the competing energy brand and its distribution partner Keurig Dr Pepper (KDP) to court.

Powder-based hydration drink Hydrant has raised $8.5 million from a range of celebrity and athlete investors, including Lance Bass, Aaron Rodgers, Ashley Greene, Josh Allen, and others.

Southern Glazer’s, which operates in 44 states, plus Washington, D.C., and Canada, will initially distribute Canopy’s CBD-infused Quatreau sparkling water brand to seven states, with more to follow in the coming months.

California-based cactus water brand Caliwater is set to relaunch this month with a new founding team that includes actor/filmmaker Oliver Trevena and actress Vanessa Hudgens. The drinks are available in Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavors. Each can contains 25 calories and is vegan, kosher and non-GMO.

In 2020, revenue increased 106.5% year-over-year, outpacing the 72.9% growth from the year prior, with U.S. revenue representing $100 million, according to SEC documents. Citing Nielsen data, the company reported that retail sales in the U.S. grew 182% year-over-year.