Even after 15 years and a majority sale of the company he founded – one reportedly valued at over $650 million – Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution.
At BevNET Live in New York City on June 11 + 12, beverage brands can participate in retailer One-to-Ones. Whole Foods and The Goods Mart buyers will be available for private, pre-scheduled meetings.
Diageo is teaming up with consulting and investment firm Main Street Advisors for a strategic joint venture that swaps out the spirits giant’s majority ownership of Cîroc Vodka in North America for a majority stake in basketball legend Lebron James-backed Lobos 1707 Tequila.
In the latest new ready-to-drink roundup, Limoncello makes a comeback thanks to two brands, Mom Water spikes the spa water with a Cucumber Citrus release, and BeatBox is giving big dill energy with a limited-edition pickle margarita.
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
As the tariff-induced economic deep-freeze kicks in, could soft drinks be a warm place to hide out the storm? Admittedly, your humble Daily Briefing is hardly a stock market prognosticator, but today we dive into details from Jefferies analysts who cited CSDs as relatively stable ground within a market rocked by President Trump’s new tariff policies.
Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.
When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.
In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.
Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.
This week's review roundup take a critical eye to NBA star Steph Curry's collaboration with PLEZi Hydration, plus Be Love and Deadless.
With softer sales and shifting trade policy rocking the spirit industry, founders searching for a buyer will need to get creative, according to a panel discussion at the annual Distilled Spirits Council of the U.S. (DISCUS) conference in Washington D.C. last week.
Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centerview Capital.
Both subcategories see positive sales performance and have bounced back from negative unit sales the year prior.
