The country’s largest beverage company has announced the suspension of all political donations in response to last week’s violent mob attack on the U.S. Capitol.
The year 2020 was challenging in ways that few of us could possibly have anticipated. We have seen food and beverage industry members face a global pandemic that upended worker safety, the supply chain, retailing and distribution networks. The ongoing lockdowns have tested endurance and resources, but have pushed us all to find creative ways to survive and evolve.
Collective Project is a line of sparkling cocktail-inspired beverages that are infused with 20mg of hemp CBD per 12 ounce can. The product line is the creation of Canadian craft beer brewer Collective Arts Brewing and was formulated by the company’s in-house mixologists.
Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.
As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne Johnson.
Extending the brand deeper into the functional beverage space, Flow Alkaline Spring Water announced today the launch of Flow Vitamin-Infused Water, a new line of organic drinks containing added nutrients that the brand is positioning as a natural channel alternative to Vitaminwater.
Plant-based milk maker Oatly is expected to launch an initial public offering this year that could raise as much as $1 billion, according to media reports this week. On Tuesday, CNBC reported that Oatly has hired Morgan Stanley, JPMorgan Chase and Credit Suisse to manage the offering.
Energy drink sales remained relatively steady over the two-week period ended on December 26, according to an analysis of Nielsen data by Goldman Sachs Equity Group.
More Labs, the maker of several functional beverage brands including hangover shot Morning Recovery, has named Josh Groff as CEO, effective this month, as founder and former chief executive Sisun Lee moves into an operational role; Super Coffee Promotes Hanna as CMO, Jeanes as VP of Operations; Rob Reilly Joins Monster Energy
Total non-alcoholic beverage sales continued to slow over the two-week period ended on December 26, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
California-based meal replacement maker Soylent is ringing in the New Year with the launch of Soylent Complete, a new line of functional shakes intended to meet growing demand for “customizable nutrition.” The Complete line features two varieties: Soylent Complete Protein and Soylent Complete Energy.
While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record: De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans.
NFL legend Jerry Rice and Jaqui Rice, the co-founders of G.O.A.T. Fuel, spoke about the inspiration behind, planning and launch of the better-for-you energy drink brand and how they’re leveraging Jerry’s fame in a way that’s authentic to its positioning. They also discussed the products’ unique formulation, how they evaluate partnerships and the reason that Jerry’s name is not on the label.
Offering a line of functional energy shots tailored to niche use occasions, Vitamin Energy is seeking to gain a foothold with health and wellness-minded consumers looking for a better-for-you alternative to mainstream shots brands.
