Another hydration-based startup is on the rise, as New York-based Cure Hydration today announced a $2.6 million seed funding round led by Lerer Hippeau Ventures, as well as a nationwide retail expansion.
Two CPG powerhouses are coming together to launch a special purpose acquisition company (SPAC) targeting the health and wellness space. Today, holding company HumanCo alongside venture firm CAVU filed an S-1 form with the U.S. Securities and Exchange Commission, with the end goal of launching a SPAC known as HumanCo Acquisition Corp.
From the story of the IPO of a small, brand new beverage company to rare advice for the brands and leaders who are ready to take on the uncertainties of the coming year, BevNET Live Winter 2020 might be virtual, but what we’ve got is sure to be vital.
BevNET Live Winter 2020 will feature Retailer Speed Dating on Wednesday, December 9. For this round, brands have the opportunity to meet one-on-one with top retailers. Speed Dating provides a virtual platform for brands to receive feedback and create partnerships to do business.
Stu Aaron and Martin Janousek, co-founders of Bespoken Spirits, a modern distilling company which claims that it can precisely tailor spirits to a desired aroma, color and taste, spoke about they are attempting to win over stakeholders and gatekeepers, how they validated their process and products and why they described Bespoken as an enabler of change, rather than a change itself.
Sparkling botanical drink maker Kite rode a cool breeze to victory during New Beverage Showdown 20 today, taking the title of champion in the second virtual edition of BevNET’s biannual pitch competition, which was sponsored by The Coca-Cola Company’s Venturing and Emerging Brands unit (VEB).
In this Distribution Roundup, brain-boosting energy drink NERD Focus lays the groundwork for national expansion with partnerships in New Jersey, Nevada and Tennessee. Meanwhile, CBD brands Caliper and DEFY secure c-store partnerships in Texas.
Last month, the brewery launched Collective Project, a Los Angeles-based sister brand that will develop CBD-infused beverages in the United States and THC-infused drinks north of the border in Canada.
Almond and oat milk have been two of the key innovations driving the growth of plant-based milks in the U.S. But as consumers get comfortable with their dairy alternative of choice, is there room for one more? Roxana Saidi, CEO of pistachio milk maker Táche, believes that her brand is poised to beat sizable competitors on flavor.
Six brands advanced from today’s semi-final round to face off for the grand prize later this week in the 20th and second-ever virtual edition of BevNET’s business pitch competition New Beverage Showdown, which was sponsored by The Coca-Cola Company’s Venturing and Emerging Brands (VEB) unit.
PepsiCo debuted this week a redesign package for its 2-liter bottles across its core CSD portfolio, the first update to the format in nearly 30 years. The new bottle design, which will be rolled out across the Pepsi, MTN Dew, Crush, Mug Root Beer and Sierra Mist brands, among others, is intended to be easier to grip and pour for consumers.
Less than a year after entering an exclusive distribution agreement with PepsiCo that was touted as a blockbuster deal at the time, Bang Energy announced today it has terminated the relationship. According to a press release, Bang gave PepsiCo notice of termination on October 23, citing “multiple issues and concerns regarding PepsiCo’s performance since the parties’ distribution partnership began.”
Hamdallah joins the company after serving as global chief innovation officer at Ocean Spray Cranberries, where he led R&D and the company’s incubation program, The Lighthouse.
Looking to provide a “gritty” and “accessible” take on botanical-infused sparkling water, New York-based startup Rockaway -- which launched online in September -- is seeking to marry on-trend health and wellness ingredients with a kickback-and-relax aesthetic to offer a differentiated take on the category.
