Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend's Super Bowl.
Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead
The purchase is NIN’s biggest deal thus far in terms of brand awareness, he said, and fits with the company’s M&A strategy of picking up organic, better-for-you brands struggling for profitability.
Tea Drops Takes On Self-Manufacturing
Tea Drops has increased its speed to market and new product development after moving production in-house in the wake of its co-packer closing.
Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas
Is next-gen "modern soda" about to go hard? Brands like Boston Beer and Stateside have already answered 'yes,' and now another familiar RTD brand says it's ready to go "all in."
Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.
What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and embracing a new era of modern moderation. We also feature interviews with the founders of moringa-infused brand Orange Toucan and Woon, a modern pantry brand inspired by a family’s beloved Chinese restaurants.
Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play
This week's reviews features a bubbly probiotic limited-edition release from Culture Pop and singer Noah Kahan, plus a dive into spring-sourced and purified water brand Loonen.
New Products: Co-Branded Takes Over with Jolly Rancher Teas and ICEE Soda
Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.
Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1
Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.
Circana: Gen Z Continue to Avoid Drinking, Consumers Embrace ‘Super Premium’ Alcohol
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
As Non-Alc Cocktails Enter Their Craft Era, Will Alt-Spirits Get Left Behind?
The best New York bars for non-alc cocktails don’t heavily rely on non-alc spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Don’t Quit Rebrands as SkyPop To Focus on Protein Soda
That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Bawi Closing On $6M Round
Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.
Distribution: The Zero Proof Hits Target
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.