New Beverages: Bloom Enters Hydration, Trip Gets Tropical, Magic Mind’s Sleep Shot
This week's new product gallery features the requisite dose of protein and THC, plus releases from Trip and Magic MInd to help keep summer stress at bay.
Good Karma Acquired by Trek One Capital
Trek One Capital is expanding its holdings in plant-based CPG with a pair of acquisitions: flax milk brand Good Karma Foods and protein bar maker No Cow.
Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge Rules
Three former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an injunction from their former employer, so long as they do not share or use confidential information in their new roles.
Five Years In, Little Saints Is Staying True To Its Niche
When Megan Klein founded Little Saints in 2021, the non-alcoholic spirits category was just getting started.
BevNET Live NYC 2026: New Retailers + Investors Added to 1:1 Meetings
BevNET Live NYC 2026 attendees have the opportunity to request private, pre-scheduled, 10-minute 1:1 conversations with retail and investment leaders who understand the challenges of building and scaling beverage brands. Learn what retailers and investors are looking for as they’re scoping out new products for their shelves and portfolios.
Distribution: Shakeology Partners with KeHE, Adds Sprouts Locations
Shakeology, the premium protein mix brand launched by wellness company BODi, has partnered with broadline distributor KeHE and launched into 80 Sprouts Farmers Market locations across the country.
NIQ: THC Beverages Hit $239M in Mainstream Retail
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, reflecting a scaling category despite headwinds, according to NIQ data released in April.
BevNET Live NYC 2026: Meet the Beverage Entrepreneur Helping New Drinks Land in Walmart
BevNET Live will feature a discussion on the ways Walmart is trying to evolve the experience of entrepreneurial beverage brands in the world’s largest grocer. During the discussion, Dee Charlemagne, Walmart’s Senior Director of Emerging Brands, will be joined by Lesley Osorio, a senior beverage category merchant at Walmart, to outline the ways that entrepreneurial beverage brands can partner with and thrive in the Walmart system, as well as the expectations and challenges that can come with the retailer.
Could Conor McGregor’s MAC Energy Kickstart Ketones?
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?
Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
BevNET Live NYC is Just Two Weeks Away!
BevNET Live NYC is just two weeks away, and with more than 500 beverage industry professionals already registered for June 10+11, registrations are ramping up fast. Don’t wait to get a direct line to the founders, investors, retailers, and media at the center of the industry - now is the time to register.
Marketing: Pepsi, Electrolit Celebrate Summer of Soccer
Pepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
PLEZi Rebuilds Around Steph Curry with Hydration Refresh
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
A federal judge has issued a ruling maintaining the court-supervised receivership for Uncle Nearest Premium Whiskey and broadening that oversight to encompass founder Fawn Weaver’s personal holding company.