Taste Radio: Unpacking The Aura, Hiyo & Alani Deals. Plus, We Get ‘Fair’ & ‘Passionate’.

Aura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it’s been a busy week and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit-centric beverage brand Passion Joy.

New Beverage Showdown at BevNET Live: Apply to Pitch Your Beverage Startup in NYC This June

Showcase your emerging beverage brand and leave a lasting impression on hundreds of industry leaders, investors, and fellow entrepreneurs during BevNET’s New Beverage Showdown, presented by Coca Cola North America New Revenue Stream. The premier business pitch competition returns for its 26th edition at BevNET Live on June 12–13, 2025, in New York City.

CPG Week: Spindrift Soda and Alani Nu Acquisition

The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.

Big Deal: The Most Important Beverage Transactions, 2024

Even in a tough year, beverage brands that were able to show organic growth were also able to find investors willing to back expansion. Investors remained interested in the energy drink and modern soda categories, as well as protein-enhanced drinks and NA Beer.

Vita Coco: Inventory Recovery Fuels Q4

Vita Coco announced it had recovered from supply chain challenges in Q3 with 20% net sales growth year-over-year in Q4 and a gross margin improvement of 2% for the full year.

Elevator Talk: Kombuchade, Sky Barn, Dice Provisions, Grind with Gratitude

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Dr. Sebastian Dreher, the Venture Manager - North America for DöhlerGroup, who shared his thoughts, questions and feedback with the participants.

Who Will Win The Billion-Dollar Adult Non-Alc Market?

Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.

Halfday Unveils ‘Mature And Modern’ New Look

Canned iced tea Halfday has unveiled a packaging refresh intended to bring a more mature look to the brand's appearance and better message its better-for-you attributes to consumers.