Review: Green-Go Organic Cactus Water
Green-Go Organic Cactus Water is an unsweetened zero-calorie beverage that is made with Nopal cactus puree. It’s also features lemon juice for a “hint of lemon” as its only flavor modifier.
Guest Column: Building Consumer Habits, Why Lifestyle Marketing Doesn’t Mean YOUR Lifestyle
Guest columnist James Richardson explores the problem of when entrepreneurs confuse their own lifestyles with valid proof that they have a lifestyle brand.
Matthew Mitchell Leaving Coke VEB To Lead New Division in Japan
Mitchell, the VP of Investments & Ventures at Coke’s Venturing & Emerging Brands (VEB) unit, is leaving his current role to head a newly formed division focusing on emerging brands based in Japan, according to a memo from VEB president Scott Uzzell.
Celsius Partners with Tough Mudder
The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.
Taste Radio Ep. 98: VMG Has Over a Half-Billion to Invest. Here’s How to Get Its Attention.
VMG has over $500M to invest -- here’s how to get its attention; superfood sensation: how Kuli Kuli is driving momentum for moringa; Zico/Suja investor on the right and wrong ways to use capital; introducing jerky of the mushroom variety. This episode is presented by Attack! Marketing.
Column: I’m Helping a Brand, Hopefully
As part of my involvement with a local community-based food business incubator, I have been asked to spend time mentoring a small beverage company, Boston Chai Party. Even better, the founders have been kind enough to allow me to write about what we're doing along the way.
Outside Craft Beer, Columbia Distributing Finds Room to Grow in Non-Alcoholic
While recent acquisitions have been mainly focused on expanding its strong presence in beer, Portland, Ore.-based Columbia Distributing is also enjoying robust growth from its non-alcoholic business.
Press Clips: Slice Plans Relaunch
Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.
Review: GT’s VeggieKefir Living Probiotic Shots
GT’s is a brand name that is synonymous with kombucha, but the company is trying to branch out within their lane of fermented living food and beverages. One of their most recent products, VeggieKefir, is also one of their most ambitious and assertive when it comes to its flavor profile.
The New, New Niches Part II: Brands Target eSports
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Bear Squeeze Raises $715,000 in Pre-Seed Round
Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.
The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
Distribution Roundup: Mooala Moves East
In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.
New Beverage Showdown 15: Pitch Your Beverage at BevNET Live
Cutting-edge beverage brands will compete in the 15th edition of the New Beverage Showdown, BevNET’s cutting edge business pitch contest. The brands will take the stage at BevNET Live Summer 2018, which will be held in New York on June 6 and 7.