Dollar sales of carbonated soft drinks (CSD) decelerated, while sparkling water continues to impress, according to a new Wells Fargo Securities report detailing Nielsen xAOC (expanded all outlets combined) year-over-year beverage sales data for the four-week period ending on Nov. 5.
WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.
PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.
While many up and coming sports drinks rely on functional ingredients (and are even labeled as supplements), Kra’s formulation relies on straightforward ingredients.
In a breakout session at BevNET Live Winter 2016, a trio of lawyers examined jurisdictions in which consumer suits are commonplace.
Greg Steltenpohl, the CEO of Califia Farms and a beverage entrepreneur for nearly four decades, is constantly thinking about innovation.
Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.
Press clips for 12/9 include B'More Organic winning $10k on the 'Rachel Ray Show,' The Atlantic examines the kombucha controversy and Whole Foods releases trend predictions for 2017.
Confirming months of industry speculation, The Coca-Cola Company today announced a restructuring of the company’s senior leadership structure that will see company president and COO James Quincey succeed Muhtar Kent as CEO, effective May 1, 2017.
The Seattle-based coffee juggernaut unveiled a five-year strategic plan that aims, among other things, to grow revenue by 10 percent and open approximately 12,000 new stores globally by 2021.
Representatives from Dry Soda, La Colombe Coffee and Juice Served Here share their experiences running brick and mortar shops with wholesale operations.
Investors and innovators took the stage Tuesday during day two of BevNET Live Winter 2016, offering an audience of entrepreneurs insight into the decisions big money funders make before deciding on which brands to back.
The Dallas, Tex.-based husband and wife team Stephen and Allison Ellsworth head back to the Lone Star State with $10,000 in cash and prizes after a comprehensive presentation at the end of the competition’s final round sealed the win.
The opening day of BevNET Live 2016 featured a wide array of speakers and presentations that underscored the importance of creating unique, compelling beverage brands that fulfill specific needs, and then working closely with the right retailers to nurture and develop them further.
