Vital Pharmaceuticals, the maker of VPX sports drinks and supplements and Redline and Bang energy drinks, is wrapping up a busy year. In 2016 Vital launched a range of new products, increased its social media presence and expanded distribution of its brands, all of which led Gene Bukovi, the company’s Vice President of Beverage Sales, to predict the highest sales for the company in four years.
Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.
While there are a lot of energy drinks just recycling the same old stuff, BeeBad Energy Drink has managed to do something that seems different and fresh. Made with honey, which makes up 14 percent of the volume of the drink, this product has a very unique approach both in flavor and functional makeup.
Nearly a year after Bulletproof’s FATwater line was recalled from the market, the enhanced waters are back with a new formulation and package.
LifeAid is breaking into natural and grocery channels with new distribution deals in Whole Foods, Sprouts, Wegman's and Safeway.
As larger companies depart the category, a number of smaller, nimbler brands aimed at younger consumers have moved to occupy the fertile ground left behind.
In this edition of the BevNET Podcast, we're joined by Grant Prentice, the vice president of strategic insights for FoodMinds, a food nutrition communications and consulting firm, who talked about recent research on how packaging can impact beverage drinkers’ experiences and reinforce or complement beverage brand equities.
Gershon served as vice president of marketing for Zevia, a brand of zero-calorie sodas sweetened with stevia, from October, 2010 through July, 2016.
Speaking at BevNET Live in Santa Monica, California on Dec. 6, Evans presented the story behind his latest venture - Juicero. An at-home juicer that leaves no mess by squeezing pre-packaged fruit and vegetables which are easily thrown away after use, much like a Keurig. No clean up required.
Relaunched for the 21st century, Original New York Seltzer is adding a zero-calorie line and reworking its advertising to prove it’s about much more than 80’s nostalgia.
While there’s definitely some room for improvement with both the package design and the flavor, there’s a bigger question at hand: what is 1051 trying to be?
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Ripple Foods co-founders Adam Lowry and Dr. Neil Renninger discuss their innovative plant-based milk alternative that uses scientific innovations to replicate the real feel of cow's milk.
The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.
