Gatorade Tries Better-For-You Once More, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

Blossom Water Doubles its Store Count with Kroger Deal

The Kroger deal follows the brand’s distribution deal with TJX earlier this year, which saw the brand enter select T.J. Maxx, HomeGoods and Marshalls stores across the country.

Nawgan to Rebrand as INVIA

Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.

The Naked Truth: Juice Served Here Is In At Coffee Bean & Tea Leaf

Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.

BevNET Podcast Ep. 21: Trendspotting — Where’s the White Space?

Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.

A Check-In with RAU Chocolate

Rau co-founders Daren Myers and Brian Watrous stopped by BevNET’s West Coast office in San Diego this week to share the latest from the growing San Diego-based brand.

Review: Metabrew Combines Coffee and Dairy-Free MCT

What Metabrew has essentially done is take the concept of Bulletproof coffee (coffee and MCT-rich grass fed butter, in the case of Bulletproof) and turn it into a dairy-free offering with added cacao and stevia.

Honeydrop Goes Chainwide at Sprouts

Honeydrop, which produces a line of HPP cold-pressed lemonades sweetened with honey, today announced new chainwide distribution at natural retailer Sprouts Farmers Market. The beverages are now available at all 250 Sprouts locations across 13 Southern U.S. states stretching from California to Georgia.