NACS: Sharing is Key to Coke’s “Formula for Success”
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
BevNET Live: Inside the Boulder Brands Investment Group with Duane Primozich
Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands' venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
New Beverage Showdown 8 – Is Your Brand “The Next Big Thing”?
New Beverage Showdown, BevNET’s signature beverage brand competition, will return for an eighth edition, joining the agenda at the upcoming BevNET Live Winter ’14 conference. The contest is expected to offer perhaps the most talented line-up of entrepreneurs and promising brands since its debut in 2011. Think you’re brand has a shot to win it all? Now’s your chance to find out!
Update: Statements from Ferolito, AriZona
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
Review: Kohana Cold Brew Coffee
Since the debut of High Brew Coffee earlier this year, we've seen a couple other brands launch a canned cold-brew coffee line. One is Kohana, which in addition to the new line, revamped its graphics. The coffee comes in three varieties and appears to have what it takes to crack mainstream channels.
NY Judge: AriZona Owes $1 Billion to Co-Founder for Buyout
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
5-hour’s Unconventional Consumption Strategy
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
NACS: Shhh…It Replaces a Meal
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
Early Registration for BevNET Live Winter 2014 Ends on FRIDAY!
There are just four days left of early registration pricing for BevNET Live Winter ’14. If you are planning to attend, now is the time to register and take advantage of significant savings.
Inside a Monster Deal
How the sale of 17 percent of Monster to Coke could have gone.
Review: INVO Coconut Water – New Varieties
Though the segment of high pressure processed coconut waters is a relatively small one, companies in the space are nonetheless looking for ways to extend their brands with new flavor offerings, much like Invo has with the launch of two flavored varieties.
Pressed for Wholesale Change
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
Review: Q Drinks Ginger Beer
Q Ginger Beer is a beverage that was formulated to be used exclusively as a mixer. But trying it straight, the product is extremely drinkable on its own.
Review: Lumi Honey Crisp Apple
The concept behind Lumi's Honey Crisp Apple juice is straightforward and something that goes nicely with the not overly processed theme of HPP beverages: take a seasonal ingredient (organic honey crisp apples from Virginia) and make a limited release product.