Soda Giants Pledge to Cut Calories, ABA Tilts on Messaging

While not a complete capitulation of their efforts to disassociate soda consumption and links to obesity, the recently announced pledge by the world’s largest soda manufacturers to reduce beverage calories in the American diet represents a striking shift in communication.

Review: Fizzleblitz

Fizzleblitz is marketed as a "Sparkling Fruit Juice Tea" that is formulated with with yerba mate and comes in three varieties. While like the flavor of the products, we not sure about the positioning of the brand and are a little confused the choice of ingredients in the beverages.

Everyone, Even Jamba, Jumping into the HPPool

Jamba Juice, an 800-store line of juice franchises, is wading into the cold-pressed market, launching a four-SKU line of high pressure processed (HPP) juices that will be available in-store.

Video: Category Trends, Emerging Brands from Expo East 2014

Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.

Expo East 2014: Cold- Remains the New Black

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

Review: Reliant Recovery Water

Reliant Recovery Water is water that is fortified with oxygen, calcium chloride, magnesium chloride and potassium bicarbonate. While the company has plenty of explanation on its website (including research studies that are intended to validate their recovery and performance claims), there’s very little information on the bottle.

Review: Iconic

Promoted as a "healthy lifestyle beverage for the on-the-go consumer," on the surface, Iconic looks and feels very much like a protein drink.

Dora’s Announces Purchase of HPP Capacity

The move to acquire high pressure processing machines comes as the company has grown 40 percent in each of the past two years, according to Dora’s CEO Cyrus Schwartz.

Review: Coconut Cartel

Of all the coconut waters that we’ve ever sampled, Coconut Cartel is in a whole other league when it comes to being unique. The product, which is simply a Malayan Dwarf coconut harvested in El Salvador, definitely has an eye-catching look (just try walking around with a coconut in your hand) and, aside from laser etching of the company’s logo, is unadulterated in the most literal sense.