Kelli McCusker, the VP of Beverages for Campbell Soup Co., will outline the case for change for V8 and the company's approach to reframing the brand through innovation, leaning on its core equity, vegetables, to launch new product lines in a variety of beverage categories.
Zola’s Mango & Chia is an organic juice beverage that’s made with a blend of acai, mango, and chia (oil and ground seeds). From a flavor perspective, the product’s flavor is, first and foremost, that of an acai drink.
Also entering Whole Foods is Ginger Shots’ four-SKU line of HPP ginger-based shots, which come in lemon ginger, orange ginger, pineapple ginger and pomegranate ginger flavors. The brand, which launched in 2014, is now available at select locations in Whole Foods’ Southern Pacific region.
With the pumpkin flavor craze making its way into nearly every food and beverage category, it was only a matter of time until someone attempted to use it in a kombucha. That honor goes to Clearly Kombucha, which has done a pretty nice job with it.
From a comparative look at financial models for growing beverage companies to a special session seeking to address ongoing challenges to diversity at the upper reaches of the beverage industry, BevNET Live’s Breakout Sessions continue their tradition of offering depth and variety for beverage entrepreneurs to consider and enjoy.
With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”
Four Point Zero Seltzer uses 4.0 volumes of CO2 in the formulation of its products, a level that the company claims is the optimal level of carbonation. In our tests, it’s certainly a nice happy medium of not being over- or under-carbonated.
The addition of Gronkowski to the Monster family arrives as the latest in a series of high profile endorsement deal signings for the company, which bet big on Triple Crown winner American Pharoah ahead of this year’s Belmont Stakes.
Forbes also took a deep dive into the unraveling of lawyer Howard W. Rubinstein’s case against Living Essentials, the maker of 5-hour Energy, and in the process of doing so, shined a light into the world of class action attorneys.
Held on Sunday, December 6, the day before BevNET Live begins, Beverage School is designed to immerse attendees in a highly informative and interactive educational setting. The agenda features a unique lineup of expert speakers who will present on a variety of topics relevant to early-stage beverage companies, including angel investment, contract manufacturing, retail and distribution strategies, packaging design and marketing.
In place of our traditional cocktail and networking event, this year we’re heading to Marina del Rey for the BevNET Live Afterparty powered by BevForce.
Pressed Juicery has introduced a couple new products as part of its fall seasonal lineup. The company's Pomegranate, Persimmon, Apple juice and its “Spiced Almond,” an almond milk made with dates, sea salt, vanilla bean, cinnamon, nutmeg and cardamon are nice additions to Pressed Juicery's portfolio, but we think there's a bit of work to be done on the labels.
In a panel to be held at the upcoming BevNET Live Winter 2015 event, audience members will have the opportunity to hear how the market treats fledgling beverage brands, even those that have emerged as winners of the competition.
Led by the early-stage investment arm of global health care giant Johnson & Johnson, Johnson & Johnson Innovation, the raise also brought on a new investor in Lumira Capital, while existing investors like Sofinnova Ventures, Redmile Group, and HealthQuest Capital, among others, also increased their stakes in the company as part of the capital raise.
