At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.
In its assessment, Fair for Life praised Harmless Harvest as being “meticulous about setting up their business to benefit fair trade, the environment, and health.”
More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.
Continuing upon a quest to answer what it terms as “the diet dilemma,” Bai today unveiled a new carbonated line, its first brand extension since launching Bai5.
ZICO has introduced ZICO Chilled Juices, a new three-SKU line of 100 percent juice products made with not from concentrate coconut water.Packaged in a 1.5L screw top carton (the same package that was previously used for ZICO’s short lived smoothie line) the drinks will be sold on the refrigerated juice shelf, specifically in the natural food sections of conventional grocers.
The event conflated food/beverage rookies with financial gurus and broker veterans. It was idea makers and those who invest in the ideas. Slacks and blazers met jeans and brand tees.
Boosting their leadership ranks with proven veterans of the food and beverage industry, Orgain and FreshBev recently announced top-level moves intended to mold the strategic vision of each company.
Marketed as "coconut smoothies for the brain & body," Genius Juice produces a six-SKU line of blends that use coconut milk (or, in the case of the flagship variety, coconut meat) as the primary ingredient. The products are made with organic and non-GMO ingredients, and the drinks are high pressure processed.
Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.
Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.
The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”
Deluxe Honeydrop has launched a two-SKU line of raw honey drinks that are packaged in 10 oz. plastic bottles and high pressure processed. The new Raw Local Honey and Raw Manuka Honey products are quite tasty, but from our perspective, their labels feel a bit disconnected from the brand. (Editor's note: An earlier version on this review stated that Honeydrop has discontinued its juice and tea line. That is not correct. The products are still part of the company's portfolio. We regret the error.)
In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke" campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
