Spindrift Sails Behind New $7.2 Million Raise
SEC filings show that Spindrift Beverage Co. has completed a $7.2 million raise; no comment from founder Bill Creelman.
SEC filings show that Spindrift Beverage Co. has completed a $7.2 million raise; no comment from founder Bill Creelman.
With the Biggest Loser star’s Empowered Media leading the way, Michaels revealed today that she had purchased a controlling interest in emerging cold brew brand Lucky Jack Coffee Co.
Though no reason for his departure was given, the filing states that “Mr. Leonard’s resignation is not due to any disagreements with the company on any matter relating to its operations, policies or practices.”
On Tuesday Evolution Fresh announced its debut in Canada where its juices will be sold in 1,300 Starbucks cafes nationwide.
Wells Fargo Securities’ latest report covering Nielsen xAOC (expanded all outlets combined) year-over-year sales data indicates that dollar sales of soda declined by 0.2 percent in the four-week period ending December 26, with a 2.3 percent increase in unit pricing failing unable to offset a 2.4 percent decrease in volume.
Giggle is a line of USDA Organic certified carbonated beverages that are marketed as sparkling water and designed for kids. With 15 calories per 8.4 oz. can, the drinks are great tasting and a nice low-calorie soda option, but Giggle seems to be going after the wrong segment of the market.
In a statement released to BevNET, Splash revealed that it has filed a claim against KonaRed Corporation “seeking to compel it to honor the parties’ 2014 distribution and marketing agreements.”
Rau has made a few updates to its line of high pressure processed cacao beverages and added a couple new varieties. Now packaged in 12 oz. bottles, the line includes the recently launched semi-sweet and banana flavors.
Here’s what we thought were the most important stories and trends that we followed throughout 2015.
Our most viewed stories centered around distribution moves, legal issues, and strategic investment.
In an interview filmed at BevNET Live Winter 2015, Rebecca Messina, VEB’s Senior Vice President of Marketing & Innovation, offers insight into how the Coca-Cola unit identifies high-potential growth brands.
Despite challenges building awareness and educating consumers about its uniquely formulated calorie- and sugar-free juices, Koa is making headway using a carefully planned marketing strategy to carve out shelf space in specialty and natural retailers in Southern California, Texas and parts of the Northeast.
Potential sale called a rumor by Talking Rain representative, but the company has looked into a sale in the past.
The new funding comes by way of increased contributions from the company’s original group of investors, alongside a new commercial banking partnership with Wells Fargo.