Using the same bottle and one-color label style seen in dozens of cold brew products, it’s hard to look at CAFF -- which is definitely a great tasting beverage -- and not have the feeling that you are looking at something that’s a commodity product.
The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.
Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.
Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.
To better understand methods for getting a retailer to optimally sell your product, including strategies in both category and shelf management, working with brokers and how to navigate sales data, FBU recently sat down with Daniel Lohman, who is a strategic advisor specializing in the organic and consumer packaged goods industry.
All of these natural functional products are available in beverages right now: and they’re growing and on-trend.
With both a unique value proposition and package type, HFACTOR is an innovative approach to the packaged water category. The product is formulated with molecular hydrogen gas dissolved into water and packaged into an 8 oz. pouch commonly used for dry packaged snacks.
Titan Tea’s electrolyte-infused teas will soon be made available at 300 of UNFI’s top independent stores nationwide.
Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.
She is the namesake of pioneering super premium juice brand Fresh Samantha, and while Samantha Levin was just two years old when her father launched the beverage line, she’s following in the footsteps of her family’s business -- for the second time -- with an HPP smoothie/meal replacement brand called “Sam Lives.”
The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to beverage brands targeting the natural channel, including plant-based waters, kombucha, cold-pressed juice, as well as the companies that supply goods and services to those brands.
Speaking on his competitor’s decision to reformulate Diet Pepsi, Alexander “Sandy” Douglas Jr., executive vice president & president of Coca-Cola North America, said on a Coke earnings call that the new Diet Pepsi will “create a lot of buzz in the category, some of it good, as the good science of the safety of non-nutritive sweeteners gets out in the marketplace and is reinforced.”
The remarkable success in marketing coconut water as a sports drink, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path.
