BevNET recently spoke with Harmless Harvest co-founder Justin Guilbert to discuss in further detail why the company removed "100% Raw" and "Never Heated" from its labels and also addressed several questions as to whether external pressures, litigation and/or an updated formulation played a role in the updated positioning.
Marketed as "the first kombucha producer in the nation's capital," Capital Kombucha is a brand that we first encountered at the 2015 Summer Fancy Food Show. Based in Washington, D.C., the brand comes in nine varieties, each packaged in 12 oz. glass bottles. For us, simplicity in formulation and design struck a chord... and quenched our thirst.
Unsurprisingly, some health experts are criticizing the nonprofit’s agena. New York University professor of nutrition, food studies and public health Marion Nestle calls GEBN, whose website is registered to Coca-Cola’s Atlanta headquarters, “a front” for the soft drinks kingpin.
BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.
Kobikaya is a vitamin-enhanced coffee drink that is mocha-flavored and sweetened with sugar. The liquid inside the can is a pretty typical tasting mocha latte, with the milk, sugar, and mocha flavor providing the majority of what hits your palate.
Boasting higher fiber and protein counts than current green beverages on the market, Mamma Chia founder and CEO Janie Hoffman believes that the four-SKU line has the potential to “evolve the greens category in a way that we haven’t seen.”
Can ready-to-drink tea enjoy a full-on “third wave” like coffee currently is, and if so, what’s it going to take to get there?
Dirty Lemon Raw Detox is, as the name suggests, a cleanse-focused product. Sold direct-to-consumer, the beverage, which is high pressure processed, is made with water, cold-pressed lemon juice, dandelion root extract, ginger root extract and activated charcoal.
Harvest Hill will support the new revamp with an array of promotional efforts, including “print and digital advertising, free standing inserts, and in-store and social marketing.”
U.S. District Judge Haywood Gilliam in the Northern District of California declined to dismiss the case in its entirety, agreeing with plaintiffs that a “reasonable consumer” could be misled into thinking that phrases like “Antioxidant Packed” means that the beverages provide a “good source” of antioxidants.
Images of the product on sale at a Whole Foods store in Brentwood, Calif. surfaced on social media earlier this week, inviting widespread ridicule.
A high-tech biohacker; a classic CPG entrepreneur; a turnaround artist who has turned the juice category upside down; a leader in the third-wave coffee movement. All four will take the stage to share stories and strategies as part of BevNET Live Winter 2015 in Santa Monica.
It’s a mainstream flavor, which is a good thing considering it is being launched at Kroger, and very drinkable, with a sweet taste profile that feels as though it was designed with the iced tea drinker rather than the coconut water drinker in mind.
Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.
