Snapple Undergoes “Brand Refresh”
The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.
JLo-Endorsed Fitness Company Sues Arty Water; Brand Revamp Impending
The lawsuit, filed in January in U.S. District Court of Nevada, alleges that Arty Water engaged in a “brazen theft of Plaintiff’s intellectual property even includes using the photograph of Plaintiff’s endorsement partner Jennifer Lopez, the famous actor, television personality, and singer.”
Review: truBrain
TruBrain is a unique product that was designed to offer consumers cognitive and energy benefits as a way to provide what it describes as “genuine focus” to users. It sounds like a very lofty goal, but fortunately the folks behind this are a team of UCLA-trained neuroscientists.
Beet Juice Goes Beyond Grandma
Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.
BodyArmor Rallies its Brand Ambassadors for Star-Studded “This Is Now” Commercial
Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks.
Review: Mudra Mushroom
A line of green teas infused with mushroom extracts, Mudra Mushroom is certainly one of the more unique ready-to-drink tea brands on the market. All in all, we like the notion of a functional mushroom tea, but we feel as though the company needs to do more for the brand to really stand out to a broader audience.
Blue Bottle Coffee Lands $70 Million in New Funding
The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery.
Former Suja VP Caroline Beckman Named Thiel Fellow
Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.
From Wild to Mild: Energy Drink Marketing Mellows
Despite the category’s resiliency, the fact remains that much of the aggressive imagery surrounding energy drinks is in stark contrast to the better-for-you trends currently permeating the food and beverage industries.
PepsiCo Furthers Its Foray into Craft Colas with ‘Stubborn Soda’
Amid a decline in consumption of carbonated soft drinks, soda makers are getting crafty -- so to speak.
Review: Joni Juice
From our perspective, Joni Juice produces some of the better cold-pressed juices and smoothies that we've sampled. Yet while we really like the formulation of the products, there’s a bigger opportunity for the brand if its package design was given an overhaul.
Monster Bets Big on American Pharoah Ahead of Belmont Stakes
The New York Post reported the news Wednesday, with Ben Sturner of Leverage Agency, who facilitated the deal, telling the publication the seven-figure sponsorship deal marks the “biggest in the history of horse racing.”
Coca-Cola Unveils 100 Percent Plant-Based Bottle
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
BevNET Live Summer 2015 Day 2 Recap: A Call to Action
There was no hangover on Day Two of BevNET Live in New York City. Even after the conference’s Day One came to a close with a presentation on consumable marijuana -- and a two-hour cocktail reception - things went right back to serious business.