Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.
Green Mustache has made a number of updates to its brand of kid-focused juice smoothies, which are blended with nutritionally dense ingredients like chia and kale. The beverages are now high pressure processed and packaged in a 12 oz. cylindrical bottle. Green Mustache has also added a couple new flavor varieties to its lineup
High pressure processing didn’t need to dominate the discussion to make a statement Tuesday, during day one of BevNET Live in New York City.
Wondering why, after years of dominating this kids’ space, Capri Sun would reformulate, getting rid of high-fructose corn syrup, updating its design and plowing cash into marketing?
Bluewater Farms' Cranberry Juice is the flagship product in the company's line of cranberry-based beverages. While it’s tastier than many shelf-stable alternatives out there, we think there needs to be more done to make it a compelling product.
Millennial consumers are increasingly aware of and concerned about energy drink ingredients, but that hasn’t slowed their consumption of highly caffeinated beverages, according to a new report from Mintel. Notably, it’s older millennials, including those with or planning for children, who are consuming more energy drinks than ever before.
NüBrü Coffee markets a three-SKU line of cold-brewed and high pressure processed (HPP) coffee drinks. Packaged in 12 oz. bottles, it's first HPP and cold-brew coffee line that we've seen and, for us, the combined use of the processing methods results in some truly delicious beverages.
KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.
We’re days away from BevNET Live Summer ‘15 in New York City, and it’s time to reveal the slate of judges for BevNET Live’s signature competition, the New Beverage Showdown.
Hiball’s Black Cherry Organic Energy Drink is the latest addition to its line of sweetened offerings. With added organic sour cherry juice concentrate (5 percent juice), his one takes shape quite nicely.
Max Baumann and Jenia Kokotuha have partnered up to launch a retail merchandising firm with a focus on developing and sustaining the in-store presence of emerging beverage brands.
In a new article titled “Don’t be fooled by coconut water and other new sports drinks,” Consumer Reports hammers away claims of enhanced hydration and elevated nutrition as touted by beverage brands in a range of categories, including plant-based waters and electrolyte-fortified drinks.
In a sweeping revamp, Agua Enerviva is now known simply as Agua. While still identified as an "energy water," a reworking of the label gives far greater prominence to its low-calorie formulation, something that founder Carol Dollard calls “one of the most important things that consumers are looking at when they pick up a beverage.”
Maté Bros, which comes in an 8 oz. slim can, is positioned as a yerba mate “energy” product. Based on packaging and label, the product seems to be skirting around some of the same challenges that other yerba mate products have come to struggle with: is it a tea, an energy drink, or something else?
