Report: Monster to Launch Mid-Cal, Raise Prices
Plans are to introduce a pair of 100-calorie products called M100 in orange and citrus flavors, according to Wells Fargo's Bonnie Herzog.
Will Holsworth Steps Up as President of Sambazon
Formerly the chief customer officer and executive vice president of global strategy at Cytosport, Holsworth will also bring eight years of experience at PepsiCo to his new role at Sambazon.
Review: Revive Kombucha – Updated Packaging
Recently, Revive received a design overhaul, which has shifted the style from a more serious looking label to something that feels like it’s out of the craft beer industry.
Bottled Water Recall Sees 14 Brands Pulled Off Shelves
In a statement released Monday, Niagara Bottling reported that no E. coli contamination had been detected in any of its products and that the decision to issue the voluntary recall was done “in an abundance of caution and in the interests of consumer safety.”
Merchandising: Basemakers Strategy Fleshed Out, Includes Repsly
The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.
Review: Auriganic
Auriganic is a 100 percent juice beverage that features auricularia auricula (aka wood ear -- an edible fungus). While we appreciate the functional ingredient in this product, we’re not convinced that this is the right approach.
Nielsen Numbers: CSDs Take a Hit, Red Bull Bests Monster Again
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
Now Available on YouTube: Complete Video Coverage of BevNET Live Summer ’15
In a departure from past editions of BevNET Live, complete video coverage from our recently held Summer ‘15 event is now available for viewing at no cost. Located on BevNET’s YouTube page, our coverage is broken down into individual video segments by speaker presentation, panel and discussion.
Review: Sparkling ICE Cans
A couple months ago, Talking Rain announced the launch of a new package option for its popular Sparkling ICE brand. The new 8 oz. slim cans have an upscale look, as compared to the brand's PET bottles, and we're quite impressed with the execution in design.
Coke-Funded Study Examines Key Metrics on Millennials’ Impact at Retail
In a recent report, the Coca-Cola Co. sought to identify key metrics of millennial customers, including habits and attitudes, shopping occasions, and their perception of retailers.
Video: First Beverage Raising Second Fund; VEB Likely Re-Investing
Managing Partner Tom First said he hopes to close the fund by the first half of the summer, although other investors could join by the fall.
UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy Case
The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.
Review: Guru Organic Sparkling Energy Water
Guru recently added a line of organic, zero-calorie, and sparkling "energy waters" to its portfolio of energy drinks. The new products are sweetened with erythritol and stevia, something we question for beverages that are marketed as "waters."
Sprite Taps The Fader For “Obey Your Verse” Campaign
Looking to further its longstanding presence within hip-hop culture, Sprite has partnered with tastemaker music magazine The Fader on its new campaign.