Announced on Friday, The Coca-Cola Co. and Monster Beverage Corp. have completed a strategic partnership, one in which the cola giant paid $2.15 billion for a 16.7 percent stake in the energy drink company.

When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.

His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.

Zero-calorie soda brand Zevia, which has long relied on direct warehouse distribution to its grocery customers, recently partnered with a handful of DSD operators to extend its presence in a range of other retail channels, including foodservice and convenience stores

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

The lawsuit, filed in January in U.S. District Court of Nevada, alleges that Arty Water engaged in a “brazen theft of Plaintiff’s intellectual property even includes using the photograph of Plaintiff’s endorsement partner Jennifer Lopez, the famous actor, television personality, and singer.”

Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.