Continuing its foray into carbonated beverages -- and celebrity partnerships -- AriZona Beverages today announced that it has joined forces with former reality TV star, beverage entrepreneur and current talk show host Bethanny Frankel on a new line of five-calorie sparkling waters called Skinnygirl Sparklers.
Mulberry Love is a new line of drinks made with -- you guessed it -- mulberry juice. The brand comes in two varieties: an all-natural formulation made with coconut water and agave, and an organic version with coconut water as the only other ingredient. Both products have a nice flavor profile and come in a nicely designed curved 8 oz. bottle. It's a good start for the brand, but we'd like to see a couple more flavors for the line.
In a recent interview with BevNET, Xyience president John Lennon said that amid new distribution and retail placement for the brand, the company is looking to further develop and enhance its reputation as an energy drink for athletes and plans to introduce a protein-infused line of drinks next year.
The report states that Morgan Stanley projects Monster’s compound annual growth rate (CAGR) at 11 percent, ahead of the 9 percent market and consensus forecast. Monster’s shares are selling at $57.11, but with an overweight value, Morgan Stanley estimates that figure at $65.
Activate Drinks, which entered the East Coast less than one year ago, announced Monday that it has expanded its footprint by securing distribution in Stop & Shop and Shaw’s, two grocers that make up 30 percent of the total food stores in the region, according to a Nielsen report.
Prochnow, who has handled civil litigation and regulatory filings for some of the most cutting-edge food and beverage companies in the country, will provide guidelines for claims by entrepreneurs who are working with or are considering enterprises in high pressure processing (HPP) and other novel techniques that can affect food quality, safety, and marketability.
The executive team behind the launch of Marley’s Mellow Mood has teamed up with the brand’s former head of marketing to launch a company that will develop and sell a portfolio of non-alcoholic and alcoholic beverage brands.
We’re just about a month away from BevNET Live Winter 2013, which will be held on Dec. 9 and 10 at the Loews Hotel in Santa Monica, Calif. The event is filling up faster than ever, and is expected to sell out well before the actual event. If you haven’t registered for BevNET Live, don’t delay any longer. REGISTER NOW!
Evo Revitalizing Water is a line of flavored, sparkling waters made with a hint of sweetness. The 10-calories drinks are nicely formulated and fit nicely into the low-calorie beverage segment, particularly consumers who shy away from stevia. Yet while the look of the products is clean and chic, we feel as though the current design makes it feel too much like a functional brand.
Target, a Minneapolis-based mass retailer, has begun an enhanced water test that will eventually comprise four waves. The test features Sneaky Pete’s, Bai, Karma Wellness Water and Chia\Vie in the first wave and Oatworks, Aloe Gloe, Fruit2O and Just Chill in the second wave, according to Just Chill CEO Max Baumann.
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
After a bitter campaign that pit global ingredient conglomerates against a range of food safety advocates, voters in Washington state rejected a measure that would have required foods and beverages manufacturers to label products made with genetically engineered or modified (GMO) ingredients.
It's last call for brands hoping to take part in BevNET Live’s signature competition, the New Beverage Showdown presented by Venturing & Emerging Brands (VEB). The competition, which will be held on December 9 & 10 at the Loews Hotel in Santa Monica, Calif., gives beverage entrepreneurs an opportunity to showcase their business plan and new products and receive immediate feedback from a judging panel comprised of successful and well-respected industry veterans.
By now, most consumers and retailers understand and approve of the idea of recycling. They’ve heard about carbon footprint and composting and other buzzwords with environmentally-friendly connotations. In 2011, Americans recycled about 35 percent of trash, according to the U.S. Environmental Protection Agency (EPA). That’s not a number to scoff at, but it’s also a number that many key figures in the sustainability business believe should rise.
