Once anointed as the next coconut water, enthusiasm for aloe vera drinks appears to be somewhat tempered these days. Nevertheless, there remains a steady trickle of new entrants to the category, including Aloe Very, a new three-SKU line of USDA certified organic blends.
The data will look broadly at the most-subscribed categories for FBU attendees, offering greater understanding of how sales data and information can be deployed to their advantage.
James May, the man who brought stevia to the U.S., wanted to offer consumers a healthy alternative to sugar. But before he got there, he faced more than the usual set of bureaucratic roadblocks.
Bolthouse Farms Kids Smoothies are the company's newest addition to its portfolio of beverages premium juices and smoothies. Made with an all-natural formulation including fruit purees and juices from concentrate and no added preservatives, the company promotes the drinks as being "designed for maximum kid craveability." In a crowded category, however, the line is not one that’s overly innovative or unique.
The announcement that the Coke has acquired a minority stake in Monster elicited a swarm of analyst reports on the purchase, which most view as immensely positive for both companies.
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
ZICO said that the new line is aimed at reaching mainstream consumers who want to make better choices when it comes to healthy eating, but are not willing to compromise on taste.
“We respectfully disagree with the FDA letter,” said founder Lisa Reed. “At Garden of Flavor, current good manufacturing practices, sanitation and food safety is our top priority."
The FDA has sent warning letters to two juice brands and a Brooklyn, N.Y.-based food and beverage company regarding infractions of sanitation and product claims.
Taking a cue from flavor innovation often seen in alcoholic beverages, AriZona Beverages has launched a new line of teas brewed with oak chips. AriZona’s Oak Reserve Tea is certainly an interesting concept, but we're not clear as to why a consumer would choose this product over another tea.
PepsiCo thinks juice from cashew apples, sourced in India, could work as a nice substitute for more common juice ingredients, according to The New York Times.
Looks like Calypso may have finally hit a ceiling, while Hubert’s and Coke’s own revamped Fuze are gaining strength on the bottled side. Cabana continues to announce new distribution, but the base has stayed low. On the whole, the category stayed strong on the warm-shelf side.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to drinks targeting the natural channel. From kombucha and cold-pressed juices to enhanced waters and powder mixes, the guide includes dozens of natural brands as well as a range of companies that supply goods and services to beverage manufacturers. View or download the guide today!
It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.
