Review: Greater Than (New Packaging, Formulation) Review: Greater Than (New Packaging, Formulation)

Review: Greater Than (New Packaging, Formulation)

by BevNET.com Staff,

Greater Than, which markets a line of sports drinks that use coconut water as a base, has gone through a few renditions in the formulation and packaging of its products, and the latest revamp is the brand's best yet. In addition to mainstream-appealing flavors and calorie counts, the products have migrated to a 16 oz. contour PET bottle, has been given a nice upgrade versus the company's previous efforts. All in all, it definitely feels like a step forward for the brand

Fresh Funding: Spindrift Lands Over $2 Million in New Investment Round Fresh Funding: Spindrift Lands Over $2 Million in New Investment Round

Fresh Funding: Spindrift Lands Over $2 Million in New Investment Round

by Ray Latif,

With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.

Review: Suja Essentials “Organic 3 Day Fresh Start” Review: Suja Essentials “Organic 3 Day Fresh Start”

Review: Suja Essentials “Organic 3 Day Fresh Start”

by BevNET.com Staff,

Launched as an exclusive at Costco, Suja Essentials "Organic 3 Day Fresh Start" is promoted as "a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best." The pack introduces three new juice varieties to Suja's Essentials line -- Green Greatness, Spicy Lemonade and Vanilla Nutz -- however, each are only available as part of the "Fresh Start" pack. The products continue upon Suja's reputation for well-formulated juice blends, and are a nice use of the Essentials branding.

Milk Takes Center Stage in New Cytosport Lawsuit Milk Takes Center Stage in New Cytosport Lawsuit

Milk Takes Center Stage in New Cytosport Lawsuit

by Ray Latif,

Muscle Milk beverages and powders contain no actual milk, and Cytosport, which markets the brand, has been deceiving consumers for years. That’s the chief allegation in a new lawsuit filed against Cytosport, according to Law360.com, and comes nearly three years after the U.S. Food and Drug Administration (FDA) warned the company that its marketing and labels might mislead consumers.

‘tude Juice Adds Flavors, Heads to Whole Foods ‘tude Juice Adds Flavors, Heads to Whole Foods

‘tude Juice Adds Flavors, Heads to Whole Foods

by Max Rothman,

In July, ‘tude will launch six new juice flavors: Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric. The launch will take place in Whole Foods Markets in 26 states from seven regions.

FreshBev Gets Crafty With Branding of its Cold-Pressed Juices FreshBev Gets Crafty With Branding of its Cold-Pressed Juices

FreshBev Gets Crafty With Branding of its Cold-Pressed Juices

by Ray Latif,

Taking a cue from the world of microbrewed and artisanal beer, FreshBev LLC, which produces a range of cold-pressed, high pressure processed (HPP) juices, recently registered the phrases “craft juice” and “craft bar juice,” which it now uses in the labeling and marketing of its products.

Waiting on a Miracle Waiting on a Miracle

Waiting on a Miracle

by Max Rothman,

For Bob Groux, Little Miracles is more than a new take on the potential of organic energy. It's a chance to recalibrate the efficacy and value of Coast Brand Group's own proposition.

Review: True Organic Juices Review: True Organic Juices

Review: True Organic Juices

by BevNET.com Staff,

True Organic is a new brand of pasteurized juice smoothies launched by California-based Grimmway Farms. Available in seven varieties, the juices are USDA Certified Organic and feature branding and messaging that is definitely well-designed and thought out. However, the technical execution of the packaging, which uses a full wrap clear label, leaves something to be desired.