Mexican juice brand Jumex, a subsidiary of Vilore Foods, is embracing functional hydration with its latest line launch: Jumex Hydrolit +Advance. The Hydrolit +Advance line is available in Berries, Mango, Fruit Punch and Orange flavors in 15.5 oz. bottles.
The controversial study that drew the ire of beverage-alcohol industry trade groups will not be published, according to several media outlets.
Celsius Holdings has appointed seasoned marketing executive Rishi Daing as CMO, effective today. Daing most recently served as EVP of the Mark Anthony Group.
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
TÖST added over $1 million in bridge round funding as the brand grows its DSD network and targets on-premise retail with its new RTD canned format.
From college campuses to cannabis aisles, this episode explores how emerging CPG brands are carving out space in crowded categories. The hosts unpack Better Sour’s rapid retail expansion – including an exclusive Sprouts flavor – while also spotlighting Toom’s strategic refresh that helped turn a niche garlic dip into a national brand. Plus, the challenges of adaptogen overload.
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Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options?
This week's gallery features a range of non-RTD releases, including MUD\WTR's take on PSL, Atomo's latest attempt to crack the bean-free coffee category, a new functional supplement from Evie Beauty Fuel, and Poppi's next round of drinks for drive-through beverage shop HTEAO.
California-based supplier Blue Pacific Flavors has been acquired by confectionery coatings company Capol, the company announced today.
A federal court judge in Michigan last week dismissed a class action suit against 5-hour Energy alleging the company violated U.S. antitrust laws.
Flow Water was foreclosed on last month by two of its creditors. While that development would be bad news for any brand, the bigger question we're asking is what’s going to happen to all of Flow’s co-packing customers?
This review batch has feet firmly on either side of the present day, with a forward-looking take on avocado seed tea, a throwback THC seltzer that echoes an iconic cultural event from the past, and a fruit tea for all seasons.
Canadian holding company Temple Lifestyle Brands has added Rise Kombucha to its expanding functional beverage portfolio. Launched in 2008, Montreal-based Rise established itself as a category leader in Canada before entering the U.S. in 2018.
