Attention readers who are in the craft beer business. Did you know that the Brewbound Session Winter 2012 – a one day conference on the business of craft beer –…
Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.
Time is running out to submit your brand for BevNET's "Best of 2012" Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and feature the top brands in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.
In his book The Rise of the Creative Class, Richard Florida wrote about the function that cities have had in the rapid growth of an economy based on creativity. So how does that relate to the beverage business? Not necessarily directly – after all, much of the beverage industry is outsourced to factories that manufacture either centrally or regionally and then redistribute their production to wider areas. But on an entrepreneurial level there is an interesting relationship.
Did you know that BevNET Live Winter 2012 is less than six weeks away? Attendees are registering at a record pace and our team has been busy putting together an informative and engaging program, so it's sure to be an excellent educational and networking opportunity. The event is attended by beverage entrepreneurs and executives, distributors, investors, suppliers, and more. If you haven't already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.
So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.
For many consumers, the word alkaline conjures up that old ad campaign for Energizer batteries– remember the small mechanical bunny rabbit, batteries attached to its back, marching and pounding away at a bass drum? It kept going and going and going… It was the alkaline content in the batteries that Energizer attributed to the everlasting power of the toy rabbit, and today, some beverage marketers are claiming that alkaline-infused water will help humans keep going and going as well.
BevNET Live will feature an opportunity for entrepreneurs to check out their ideas with the experienced eye of noted designer Ian McLean, who will be on hand to answer questions and analyze proposed designs in a unique "workshop" format.
Attention beverage entrepreneurs: time is running out to apply for New Beverage Showdown 4, BevNET's premiere beverage brand competition, which takes place as part of the BevNET Live two-day conference. The Showdown will be held on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif. and feature a dramatically expanded field of beverage companies, each vying to win $10,000 in cash and prizes.
Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.
A Texas man has filed a class-action lawsuit against Vital Pharmaceuticals, Inc., the makers of VPX Redline, claiming the product made him sick and was marketed deceptively. Redline, an energy drink known for having extremely high concentrations of caffeine, also contains a wide variety of ingredients beyond caffeine-containing compounds, including Yohimbine, 5-HTP, evodiamine, tyrosine, and vinpocetine.
Faced with a drumbeat of negative publicity relating to revelations that the FDA has reports of five deaths associated in some way with the consumption of Monster Energy since 2009, the company has issued a statement denying its products played a role in the death of 14 year-old Anais Fournier last December.
You have just TWO days left to take advantage of early registration pricing for BevNET Live Winter 12, which takes place on December 3 & 4 in Santa Monica, CA. Sign-ups for BevNET Live are at record pace and the event will sell out. Also, discounted hotel rooms - available to registered attendees - are filling up fast. Don’t delay — REGISTER NOW!
NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.
