Bolthouse in Play, According to Bloomberg News

Wm. Bolthouse Farms, one of the country's largest independent beverage makers -- and a strong competitor to PepsiCo's Naked Juice company -- is up for sale, according to a recent report from Bloomberg News.

Review: bcalm

Bcalm is a new “wellness drink” that is designed to help with stress relief and mental clarity.  It features a proprietary blend of functional ingredients that include hydrolized casein, anise…

Update on Body Armor Lawsuit: Lance Collins Responds

It didn't take long to get a reply from Body Armor founder Lance Collins on some of the allegations in at trademark infringement suit filed against Body Armor by the folks at the athletic clothing company Under Armour, which we wrote about on Friday. Note that Collins, who is an attorney, has been extremely nimble in the realm of beverage trademarks and rather outspoken on the topic when it comes to giving advice to future beverage entrepreneurs.

Under Armour vs. Body Armor

While we haven't been able to reach out to founder Lance Collins about the trademark infringement lawsuit filed against him and his new brand, Body Armor, by well-established athletic clothing brand Under Armour, the suit itself does offer some awesome insight into brand building itself.

BevNET Live is Only 30 Days Away; Join the 300+ Already Registered for our June 4 & 5 Event

The time is almost here. In just 30 days -- on Monday, June 4 and Tuesday, June 5 -- BevNET Live Summer 12 will be taking place in New York City at the Metropolitan Pavilion. With over 300 people already registered, including beverage companies, investors, distributors, retailers, suppliers, and media, the event is rapidly taking shape. In addition to the amazing lineup of speakers that we've put together, BevNET Live offers unparalleled networking, the BevNET Live Expo, and the New Beverage Showdown 3. Reserve your seat today before space runs out.

Agenda for BevNET Live Summer 2012

The preliminary agenda for BevnET Live is now available. As always, we're working constantly working on the lineup for the event, so times may change and additional sessions may be added. But as you'll see, BevNET Live is already packed with tons of great speakers who will be sharing their expert insight with attendees.

Review: Runa Hibiscus and Berry Guayusa

Runa’s Guayusa line is a pleasant tasting “tea” beverage that, much like yerba mate, contains natural caffeine.  Their products, which can be found at Whole Foods around the country, come…

Energy Drink Companies Too Hot to Buy, Sez NY Post

Monday's speculation that the Coca-Cola Co., Inc., was possibly taking a swing at acquiring Monster Energy sent the New York Post off in search of further energy drink company speculation. What it came away with was something else entirely, however -- an analysis that both Monster and its fierce competitor, Rockstar, might be too racy to be purchased by any of the big beverage companies.

Review: Core Power

Core Power is a protein drink that’s made from real milk to boost performance, increase endurance and reduce muscle fatigue.  It’s lactose free, thanks to the addition of lactase, and…

Nooyi: We’re About “Total Liquid Refreshment”

Pepsi's half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the "total liquid refreshment market" instead of the CSD competition known known colloquially as the "cola wars."

Morgan Stanley: Cott Delivers a Beat

Cott shares beat both Wall Street's and investment bank Morgan Stanley's quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.

BevNET TV: A Visit with Richard Tait of Golazo

As soccer has edged closer to the kind of mainstream acceptance that – in the U.S. - has been elusive for so many decades, Golazo, a line of all-natural energy and sports drinks targeted to the soccer community, is hoping to tap into growing interest and enthusiasm for the sport.

Review: Purity Organic; Updated Flavors & Packaging

Purity Organic, which is now making a push into NYC through Big Geyser, has recently refined their product lineup and packaging.  As you’ll see in the reviews, these great products…